Public relations
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Transcript of Public relations
The practice of managing the spread of information b/w an individual or an organization
PR
The wise company takes concrete steps to manage successful
relationships with its key public
THE FIVE FUNCTIONS
-Press Relations-Product Publicity-Corporate Communications
-Lobbying-Counseling
-Press Relations
-Product Publicity
-Corporate Communications
Presenting news & information
Sponsoring efforts for publicity
Promoting understandings
-Lobbying
-Counseling
Dealing to promote legislation
Management about public issues
MPR plays an important role in
Launching new productRepositioning a mature productBuilding interest in a product category
MPR plays an important role in
Influencing specific target groupsDefending products with public problemsBuilding the corporate
How companies exploit the potential of
public relations & publicity
-Customer Communications-Trade Shows-Direct Marketing-Sales Materials-Employee Communications-Investor Relations