TRANSPORTATION SERVICESTransportation Infrastructure Management Section

Public Bicycles and Tourists

Sean Wheldrake,

Cycling Infrastructure and Programs Unit.

Toronto Public Bicycle System

• The presentation will

review public bike sharing

programs in North

America, including the

user profile, tourists,

costs and revenue,

BIXI Toronto

• BIXI Toronto launched on May 3, 2011

• System of 80 automated stations with 1,000 bicycles and 1,500 docks;

• PBSC responsible for $4.8 million capital and $1.9 million annual operating;

• City responsible for theft and vandalism in excess of six percent;

Revenue

A Network of Stations

BLOOR ST W

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DUPONT ST

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ADELAIDE ST E

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BLOOR ST E

ADELAIDE ST WRICHMOND ST W

LAKE SHORE BLVD W

THE QUEENSWAY

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Figure 8: Preferred Docking Station Network based on Aggregate Population Density

Toronto Public Bicycle System Proposed Service Area

´0 1,000 2,000500 metres

Aggregate Density (ha)

0 - 53

54 - 67

68 - 85

86 - 129

130 - 1,024

Docking Stations

Data Source: Statistics Canada, 2006 Prepared by: Andrea M. Garcia

TOURISTS

• Public bike sharing is especially popular with

tourists,

• providing a great alternative to walking, bus

tours, or transit for sightseeing,

• in addition to the ease of use, low commitment

and flexibility of the system.

• Visitors on bikes can see more of a city,

access natural assets, and

• enjoy cycling infrastructure such as waterfront

trails.

REACH & FREQUENCY

• With more than 1 million trips

made within our network by

torontonians,

• being on our bike is the place to

be seen

The area where BIXI is located

represents

• more than 60 % of the

destination Torontonians every

day,

• the main employment district of

the CMA and of the country

BIXI TORONTO MEMBERS

Average Age: 35

Male: 71%

Female: 29%

2012 BIXI Toronto Membership

• From January 1st to November 30th, 2012, a total of 4,323 memberships sold

o 4,142 one-year memberships

o 181 30 days memberships

• Corporate memberships:

o Multi-users key sales: 12

o Gift certificates sales: 298

• Promotions:

o TTC

o VIA Rail:

o AutoShare:

o Live Green Card:

o Ryerson University:

Rates by Cities

Bixi Bcycle

DC Boston Minneapolis London Toronto Montreal Melbourne Denver Madison

Annual

Membership* $ 75.00 $ 85.00 $ 60.00 £45.00 $ 95.00 $ 74.10 $ 50.00 $ 60.00 $ 65.00

Months of Op. 12 9 12 £12.00 12 8 12 9 9

Usage

0-30 $ - $ - $ - £0.00 $ - $ - $ - $ - $ -

31-60 $ 1.50 $ 1.50 $ 1.50 £1.00 $ 1.50 $ 1.50 $ 2.00 $ 1.00 $ 2.00

61-90 $ 4.50 $ 4.50 $ 4.50 £3.00 $ 4.00 $ 3.00 $ 7.00 $ 4.00 $ 5.00

91-120 $ 10.50 $ 12.50 $ 10.50 £3.00 $ 8.00 $ 6.00 $ 4.00 $ 5.00

Max $ 70.50 $ 80.00 $ 65.00 £50.00 NO LIMIT NO LIMIT NA $ 75.00

Figures Through the First 6 Months of System

Operation

Figures Through the First 6 Months of System Operation DC Hubway NiceRide BIXI Toronto

Number of trips 261,079 124 ,472 100,817 336,054

Number of stations 105 60 65 80

Number of bicycles 1,100 600 700 1000

Number of casual

users 21,715 28,298 36,004

Number of annual

members 5,701 3,576 3,758

Location, Location, Location

If it’s not working move it.

Questions

Sean WheldrakeProject Lead

Cycling Infrastructure and Programs UnitTransportation ServicesCity of Toronto850 Coxwell Ave. 1 Flr.Toronto, OntarioM4C 5R1Ph: 416 392-1143Fax: 416 392-0071swheldra@toronto.ca