Public Affairs: “Team Coast Guard” U.S. Coast Guard Auxiliary

Roger Bazeley M.S.T.M, M.S.I.D., C.T.S.M., C.H.S.R.M

USCG AUXILLARY PUBLIC AFFAIRS

FSO-PA Flotilla 1-7 District 11N California USA

The USCG Auxiliary, created by and act of Congress in 1939 --- is the civilian non-military volunteer component of the Coast Guard in all of its missions except military and law enforcement actions

Our “stakeholders” are the people we serve and the people we work with in the performance of our duties from Vessel Inspections and Safe Boating Education to incident response participation.

Our members contribute in educating our local communities about boating safety and provide vessel exams to owners that have contributed to the prevention of boating injuries and saving lives.

U.S. Coast Guard Auxiliary History

Public Education - teaching courses on boating safety, navigation, and seamanship to recreational boaters

Vessel Safety Checks - giving free safety checks to recreational boats , commercial fishing vessels, and passenger ferries

Operations and Support – providing the Coast Guard assistance in program areas such as computer operations, radio watch standing, publications, public affairs, and maritime operation missions.

U.S. Coast Guard Auxiliary Missions

Marine Environmental Protection - promoting clean waterways through marine pollution awareness programs that help to recognize, protect, and assess the environment.

Recruiting - building a stronger Coast Guard team by promoting awareness of career opportunities for service

Advanced Mission Training - in Patrols, Search & Rescue, Navigation, Weather, Seamanship, Boat Facility Coxswain/Crew Qualification, Communications, Incident Response and Command Center Team, and Public Affairs.

U.S. Coast Guard Auxiliary Missions

Positive Public Affairs Communications Strategy reinforces the USCG and USCG Auxiliary Mission Statement:

The Mission is The USCG Brand

The recognition and respect of our USCG and USCG Auxiliary “Stakeholders” through accurate and clear communications and information is a key priority.

Our “stakeholders” are the people we serve and the people we work with in the performance of our duties from Vessel Inspections and Safe Boating Education to incident response participation.

Our actions, words, “proper uniform image”, and the performance of duty impact public perception.

Recognition and Respect

Every member of the USCG Auxiliary is an important participant of “TEAM U.S. Coast Guard” insuring the Public’s Maritime Safety and Security as a part of the Department of Homeland Security.

The point of “Public or Stakeholder Contact” is the key opportunity for impacting positive public support and involvement. Negative performance creates negative results, a lost opportunity to inform, educate, or serve the public.

Treat the Public and all stakeholders with respect.

The Public are Our Customers

Public Service – Team USCG San Francisco VA Hospital Holliday Party Event

Clear and Accurate messaging and information are a priority Know your “Regulations, Maritime Rules, and Information Security

Rating” as it relates to unit and district PA Policy for information dissemination clearance. (FOIA) (Security Levels)

Be aware and sensitive to diversity issues, cultural values, and word choice when responding to stakeholders, the public, first responders, incident response command, emergency communications, and when informing the press/media.

DO not make “Off the Record Comments” . Never assume anything is not on the record.

Non-Disclosure Policy: (SAPP) Security, Accuracy, policy, Propriety)

Communication Strategies

Be Professional and Respectful at all times Know your “Chain of Command” structure for approvals and

information dissemination clearance. (FOIA) (Security Levels) Provide accurate facts and not personal opinions to

stakeholders, the public, first responders, incident response command, emergency communications, and when educating or informing the public or the press/media.

When asked about something you do not know do not guess or speculate; but respond with I do not know about this but, I will get back to you promptly with the answer or the correct USCG person or department that can help you.

Communication Strategies

Information designation with a Security classification of CONFIDENTIAL, SECRET, or TOP SECRET cannot be released.

Documents marked Official Use Only (FOUO) is not a security classification are not included in a Media Release or Interview.

Check for ACCURACY of FACTS and Avoid Speculation! Information for release shall not violate USCG /AUX Policy All information shall meet USCG Standards of Propriety Personal Information; financial, medical, matters under

investigation, judicial proceedings, internal agency rules, trade secrets, ship porting or movements may not be disclosed and are subject to written approval for release.

SAPP and FOIA

Look Professional-Look Sharp!

Photos: Roger Bazeley-USCG-AUX 1-7

EXAMPLES: “life Jackets save lives…wear your jacket.”

Utilize USCG and USCG - Auxiliary positive positioning statements in speaking and responses to media questions.

Training, Education, Teamwork, Good Neighbor, Force Multiplier, Environmental Protection, Vessel Discharge Prevention, Preparedness, Life-saving, Security, Dedication, Condolences/Community Concern, USCG Force Multiplier

Update Fact Sheets before talking with the Media or Public

COMMAND MESSAGES “Position Statements on an Issue”

Short accurate answers are better than long ones Give facts without personal opinion or guessing Do not utilize profanity, sarcasm, slang, or bias. Use layman’s terms avoiding jargon and acronyms. Do not discuss public policy, local, regional or national issues when discussing

a SAR (Search and Rescue) case, only the situation facts and details. Don’t allow a media journalist put ‘words in your mouth’ or to describe

something incorrectly. Keep to your message points. Watch you body language, posture, gestures, or distracting movements. Speak with confidence and eye contact, engaging the interviewer RELAX people will remember the way you spoke: with sincerity and integrity

Communication Tips

COSCO BUSAN Collision/Spill

WHO: is in charge, who is involved in the response, who is most impacted by this event

WHAT: is your name, title, qualifications, and responsibilities; what caused this to happen, what is the response, what is the likely of increased damage, what is the agency response to immediate and future dangers, injury and casualty estimates.

WHEN: did this happen, when will the situation be resolved WHY: Why did this happen, non-prevention, why no early warning, why

not under control, why such a long response… WHERE: location. Most damaged areas, rescue concentration, rescue

efforts, safe areas, food and shelter availability. HOW: How many casualties, damage levels, situation control…

Crisis Questions: The Common 6

Opportunity to participate with “Team Coast Guard”

Positive experience in training and networking

Supporting and honoring USCG public service activities

Event PA photography and information gathering assistance

Building organizational and community trust – Safe Boating events, Vessel Inspection Events, Educational and Instructional boating safety classes, Coastie and Life-Vest (PFD) demonstrations to families and children SAVES LIVES!

Public Affairs Outreach=Opportunity

Know your role and current areas of expertise

Clear communications involves listening and not lecturing or just informing

Listen for participation feed-back

Know you abilities and physical activity limitations

Respect the USCG/AUX Team, Stakeholders and others participating

Remain adaptable to changing event or USCG Team needs, task redeployment – we are a force multiplier!

Event Participation Tips

Award and Recognition Events

News Release : USCG Alameda 9/5/2014 Auxillarist Carl Pierce is Recognized as Auxiliarist of the Year by The Pacific Central Region Navy League of the United States

Auxiliarist Carl Pierce center was recognized for outstanding service by BMCM Aaron Zimmer, USCG and NLUS Sharke AUX-PA Photo: Roger Bazeley

Day to Day Activities

Flotilla 1-7 Members working with Sector SF USCG YBI

Photos: Roger Bazeley-USCG-AUX 1-7

Commercial Fishing Vessel Exams

Flotilla 1-7 Auxiliarists, USCG Active, USCG Vessel Exams

Photos: Roger Bazeley-USCG-AUX 1-7

SFFD Fireboat Cruise-Flotilla 1-7

Photos: Roger Bazeley-USCG-AUX

Boat Safety and Pollution Prevention through the” Dockwalkers” Program

Reviewing Boat Owner pollution prevention Survey

Photos: Roger Bazeley-USCG-AUX 1-7

USCGC WAESCHE Commissioning

Photos: Roger Bazeley-USCG-AUX 1-7

USCGC STRATTON Crew PA Tour

Photos: Roger Bazeley-USCG-AUX 1-7

Change of Command Admiral Paul Zukunft – New USCG Commandant 2014

Photos: Roger Bazeley-USCG-AUX 1-7

Change of Watch-COW Admiral Schultz – Pacific Commander 2012-2014

Photos: Roger Bazeley-USCG-AUX 1-7

Coast Guard Day-225th Year Coast Guard Island Alameda CA -2015

Photos: Roger Bazeley-USCG-AUX 1-7

USS AMERICA Commissioning San Francisco – Fleet Week - 2014

Photos: Roger Bazeley-USCG-AUX 1-7

Veteran’s Memorial Dedication War Memorial Opera House Veteran’s Memorial – 2014 SF Fleet Week

Photos: Roger Bazeley-USCG-AUX 1-7

USCG Memorial Service Honoring Service and Sacrifice Beyond the Call of Duty

Boatsman 3rd Class Travis Obendorf, USCGC Waesche-Jan. 01, 2014 Alameda

Photos: Roger Bazeley-USCG-AUX 1-7

A picture can be more powerful than words

Photography can communicate deep human emotion

A photo can collect visual information – incident response documentation – response results and mitigation

A photo can reflect and document USCG/AUX team work

Records historical and important USCG/AUX events

Photos are a USCG/AUX training and educational resource

Photos capture the moment and illustrate a story when words are not enough. “Mightier than the Pen”

Photography is a Communicator

Photography Tips

Shoot for Impact Good Composition Counts Know your Equipment Utilize Professional Technique in focusing,

exposure, and motion stabilization Permission and Release is required in certain

situations – respect no shoot security zones Nikon/Cannon Digital DSLRs with 3 lens can shoot

98% of everything. Example: Nikon D7100 DX, Super Wide 10-24mm,

Medium VR Zoom 16-85mm, and a 70-200mm F4 VR, or 70-300mm VR for distance/close impact plus small SB400 flash.

USCG/AUX Newsletters, “North Wind”, and your PA will appreciate “Team” action activity shots for stories and as additional photo resources.

USCGC EAGLE Tall Ship Festival

Photos: Roger Bazeley-USCG-AUX 1-7

Valor Games Far West 2015

AMERICA’S CUP SF 2014

FLEETWEEK SF 2000-2015

Photos: Roger Bazeley-USCG-AUX

FLEETWEEK SF 2015

Photos: Roger Bazeley-USCG-AUX

Air Station SF – Flotilla 1-7 Event

Photos: Roger Bazeley-USCG-AUX

AERIAL PHOTOGRPHY

Photos: Roger Bazeley-USCG-AUX

WE Are a USCG/AUX TEAM!

USCG-AUX Flotilla 1-7 COW 2013

Photos: Roger Bazeley-USCG-AUX

USCG Auxiliarists TEAM!

USCG-AUX Public Affairs C-School Class 2015

Students

Retirees

Professionals

Active Duty Military & Veterans

Boaters, Aircraft Owners, Communications-Radio Operators, Computer IT corporate employees

Trades, Language Translators

U.S. Citizens 17 Years of age and older

Semper Paratus – Bravo Zulu