#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Web Presence Optimization: Three Universal Principles

Tim Ash – CEO, SiteTuners

Pubcon Las Vegas - October 8, 2014

#Pubcon #CRO @tim_ash

About SiteTuners

• San Diego based conversion rate optimization agency

• Large and small company clients worldwide

Practice areas:

– Conversion-focused website blueprints (full redesigns & quick facelifts)

– Landing page test plans & testing strategy development

– Internal optimization team mentoring & training

#Pubcon #CRO @tim_ash

M O R E T H A N

s i n c e 2 0 0 2

1200 CLIENTS

#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

We are looking in the wrong places…

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#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Principles that work at the human level

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1 - What you need to know

• Making choices tires the brain and can make subsequent decision making difficult

• Help guide customers (wizards – not filtering)

• Do not overwhelm

• Remove similar choices

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$59 $125 $125

16% 0% 84%

Three choice scenario

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$59 $125

68% 32%

Two choice snenario

-30%

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2 - What you need to know

• Priming, framing, and context matter

• We anchor on the first thing we see

• Add a new high-end option (which will not sell well)

• Show in decreasing price order

• Sales of reasonable compromise will increase

• Irrational anchors can be put in the “lobby”

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#Pubcon #CRO @tim_ash

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3 - What you need to know

• People are tribal

• Some tribes are self-selected

• We care more about people similar to us

• Look the part

• Communicate your values with editorial tone

• Don’t worry about alienating outsiders

#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Stop checking your smartphone and go read some books instead

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SAVE $300 • increase your revenue and profit

• generate more leads

• land more customers

• boost sales and paid memberships

• maximize your marketing ROI

Rio All-suites Hotel & Casino

Las Vegas - May 13-14, 2015

#Pubcon #CRO @tim_ash

Get a Free 15-minute Conversion Review

• Interactive review of your key conversion paths

• Conducted by SiteTuners conversion staff

• Identify key segments and opportunities for customization

• Video transcript recorded via GoToMeeting

• Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.

Limited Availability – first 5 to sign up

To take advantage of this FREE offer you must schedule by October 17, 2014

Bit.ly/CROreview

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Contact Info and Q&A

tim@sitetuners.com

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1