psychology in ux.
Mag. Moritz Bittner moritzjbittner@gmail.com
The science of the experience and behavior of human beings and of their conscious and unconscious mental processes.
psychology
describe explain predict alter.
experience patterns.
M. Hassenzahl et al. (P. 27, 2013) : Interna(onal Journal of Design Vol. 7 No. 3
psychology in tech.
variable reward and delight.
framing. heuristics.
framing. heuristics.
find patterns.
get creative.
find papers.
read some books. Stephen P. Anderson Seduc(ve Interac(on Design
Nir Eyal Hooked
Dan Ariely Predictably Irra(onal
Marc Hassenzahl Experience Design
The End.
Mag. Moritz Bittner moritzjbittner@gmail.com