psychology in ux.

Mag. Moritz Bittner moritzjbittner@gmail.com

The science of the experience and behavior of human beings and of their conscious and unconscious mental processes.

psychology

describe explain predict alter.

experience patterns.

M.  Hassenzahl  et  al.  (P.  27,  2013)  :  Interna(onal  Journal  of  Design  Vol.  7  No.  3        

psychology in tech.

variable reward and delight.

curiosity.

framing. heuristics.

framing. heuristics.

what can you do?

find patterns.

get creative.

find papers.

read some books. Stephen  P.  Anderson  Seduc(ve  Interac(on  Design  

Nir  Eyal  Hooked  

Dan  Ariely  Predictably  Irra(onal  

Marc  Hassenzahl  Experience  Design  

The End.

Mag. Moritz Bittner moritzjbittner@gmail.com