Inside Design – Prototyping 24 January 2017

@uscreates #InsideDesign www.uscreates.com

Uscreates is a design led agency creating better outcomes and

experiences in health and wellbeing.

Our Clients.

Introducing the value of prototyping.

What is prototyping?

What is prototyping?

The process of mocking up an idea quickly and with minimal

resource to assess and improve its viability,

desirability and feasibility.

Prototyping in healthcare: New Zealand

How Uscreates use prototyping.

6% improvement in resident

satisfaction in council services in 6 weeks

100+ tech start ups

supported

18% reduction in

teen pregnancy

saved

2 beds per week in a treatment centre

20+ capability building

programmes delivered

How can we improve or maintain

excellent experiences?

How do we innovate to

respond to future challenges?

How can we achieve

behaviour change?

How can we improve systems, processes and flows to

achieve efficiency savings?

How can we embed

new working cultures?

What can you prototype?

Campaign Product Service System Strategy Policy

online and / or offline

Increasing levels of complexity = Increasing rounds of iteration = Increasing degrees of fidelity

The difference between prototyping and RCTs/pilots.

Abductive

Builds confidence in direction of travel, based on insight/guesses

Multiple variables

Holistic

User experience

Low but multidisiplinary expertise

Low investment in time and resources

Courtesy of Dr. Lucy Kimbell, Director of Innovation Insights Hub, UAL

Prototyping RCTs/pilots

Deductive

Confirms or disproves hypothesis, informed by existing evidence/theory

Few variables against controls

Few important details

Isolated variables

High specialist expertise

Higher investment in time and resources

Logic

What it does

Complexity

Focus

Lens

Expertise

Investment

Where and when does it happen: the double diamond

*Diagram adapted from the Design Council’s Double Diamond

Develop

Where and when does it happen: GDS

Discovery Alpha phase Beta phase Live service

Where and when does it happen: PDSA

Plan

DoStudy

Act

Prototyping jargon buster.

Alpha

Beta

Protopolicy

MVP

Proof of concept

Feedback loop

Prototyping wheel

Business model canvas

Usability testing

Speculative design

Agile

Lean

Iterative

Flatplan

Mockup

Rapid prototyping

User experience

Paper prototype

Sitemap

Storyboard

Roleplay

Persona

Wireframe

Low fidelity

High fidelity

User journey

User Flow

Service blueprint

Prototyping methods.

Paper or 3D prototype.

A 3D paper mockup of an idea used to bring it to life for experimental and testing purposes.Ideal situation: prototyping a product

Paper or 3D prototype.

A 3D paper mockup of an idea used to bring it to life for experimental and testing purposes.Ideal situation: prototyping a product

Wireframe.

A skeletal framework of a website displaying its functional elements, and used to plan structure, functionality, navigation and content.Ideal situation: prototyping a digital product

Service blueprint.

A planning tool that helps outline all the different resources, actions and infrastructure needed to deliver the service across different channels and throughout the entire service journey.Ideal situation: prototyping a service or system

Storyboard.

A frame by frame visualisation of a narrative that brings to life how a user interacts with a product or service.Ideal situation: prototyping a service or system

Role play.

A prototyping method often utilised in service design to test interactions between customers and service providers.Ideal situation: prototyping a service

Business model canvas.

A tool that helps plan and prototype a business model by considering its different component parts and how they work together effectively, including its customer channels, supply chains and financials. Ideal situation: prototyping a service, business, system or policy

Future Scenarios.

Imagining different and often conflicting possibilities for future realities, and sense checking that ideas for strategies and policies are future proof in light of these possible futures.Ideal situation: prototyping a system, strategy or policy

Prototyping wheel.

DesirabilityWhat is the value proposition

of this idea to users?Why will they find it appealing?

FeasibilityHow will the idea be feasible within the resources and assets available?

ViabilityWhat are the outcomes

you hope to achieve andhow will the idea deliver

on these outcomes?

A framework to validate the feasibility, desirability and viability of a prototype during the testing process.Ideal situation: prototyping a campaign, product, service, system, strategy or policy

Conclusion.

The value of prototyping.

Demonstrate an idea’s impact to attract funding

Prove a business case

Gain buy-in for change

Plan a digital way to deliver a service

Innovate in cost-effective and low-risk ways

Improve to meet user needs

Build the organisation’s skills and culture to be flexible and agile

Save costs by building confidence before piloting

for more details contact: Zoe Stanton (CCO) zoe@uscreates.com

www.uscreates.com