Post on 20-Mar-2017
PowerPoint Presentation
MARCH 03 2017
Production Proactive
emerging disciplines in agency production
2Content Managementmoving from the start & stop, asset-to-asset mentality to an ASSET MANAGEMENT model
EXECUTION PERFECTIONEXECUTION CONTEXT
The 5 Cs of Content Management: Production Disciplines4
5
INTERNAL DEVELOPERS
ITERATION & PROTOTYPING
PLATFORM PARTNERSHIPS
ACCELERATED COLLABORATION
X-LAB
CREATIVE TECH & EXPERIMENTATION
MARKETING SCIENCE
DATA & OPTIMIZATION
COMMS PLANNING
CONTEXTUAL FOUNDATION
Studios UnleashedConnected BBDO Offerings
6Production Proactive
7
RecapContextually supercharged
Operationally re-disciplined
Dogs are nice