Post on 16-Apr-2017
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MONTRES CHARMEX S.A.
Bespoke Pr iva te Labe l P roduc t ion
The Allure of Haute Horlogerie
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Extraordinary timepieces have fascinated people worldwide for over a century with the craftsmanship displayed therein.
Beyond being a simple time-telling instrument a superbly crafted watch can convey emotions, values and passion.
C U S T O M I Z E D T I M E P I E C E S
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We offer a comprehensive service of high-end private label watch manufacturing, creating timepieces that bear your brand name and convey your brand image and corporate identity – going way beyond a mere accessory and giving you a competitive advantage
Your watch can be based on one of our existing models or be designed according to your very own ideas – from a seemingly simple two-hand timepiece to a highly complicated tourbillon watch.
C U S T O M I Z E D T I M E P I E C E S C O N T .
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Whether you want to create but one model or a whole collection – we have the resources to meet your demands.
We will apply state-of-the-art project management tools to ensure in-time delivery.
The development of your own timepiece is an iterative process and we are proud to guide you through it.
SERVICES OFFERED – The 6 P‘s
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Taken together these 6 P‘s form nothing less than comprehensive BRAND MANAGEMENT, maximizing the potential
of your own line of timepiece.
PROTECTION OF
INTELLECTUAL PROPERTY
PRODUCT
PACKAGING
PRINTWARE
P.O.S. MATERI
AL
POST-SALE
MANAGEMENT
PROTECTION OF INTELLECTUAL PROPERTY
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Success attracts envy and thus imitations, infringing on your rights and harming your brand image.
In order to thwart any such threats we offer our clients our services to protect their brand name by registering it in their name either in Switzerland only (thus ensuring nobody else can produce a Swiss Made watch under that brand name) or– if required – on a worldwide scale under the Madrid Treaty or others.
PRODUCT
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A watch is more than the sum of its individual parts; it is a statement, carrying forward a message as defined by you
You can chose among three levels of customization (explained further on), giving you more flexibility on the way towards your own collection of timepieces
Time is the most valuable thing a man can spend. (Diogenes)
P A C K A G I N G
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There is never a second chance for a first impression !
This is why we believe that the marginal value of an additional Swiss Franc invested in your product is very often higher if invested in the packaging than the actual timepiece.
Whether you are looking for a solid wooden presentation box, a leather automatic watch winder or a box with an enamelled picture on the lid – we have the suppliers to meet all your needs and more.
A matching gift bag adds to the impression of your timepieces and ensures your CI is followed throughout all stages.
P R I N T W A R E
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Today‘s discerning consumers expect a wealth of information on their product and its background. The information expected goes way beyond the warranty regulations.
The more complicated the timepiece the more detailed the technical information has to be.
Very often the brand image surrounding the newly created timepiece can be brought to the consumers attention but with carefully chosen words and images.
Of utmost importance is the presentation of the new timepiece to the press; not only do we know the major watch magazines but we also have in-depth experience in the creation of press releases.
P . O . S . M A T E R I A L
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Depending on your choice of target outlets you will need a wide range of point-of-sales material:
Showcases and displays
Logo plates and stickers
Photographies, posters, customized CDs etc.
P O S T - S A L E M A N A G E M E N T
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When developing a high-end customized watch one main goal is producing a timepiece that is more than a mere accessory; you are looking to develop a life-style product embodying your company‘s CI.
This intention has to be backed up by an appropriate after-sales service; we can advise you on the technical aspects of such, ranging from a regular service – based lifetime warranty to a 24-hour customer hotline.
PROJECT MANAGEMENT FLOWCHART
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Production phase 9 to 40 weeks
1 . C O N C E P T P H A S E
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1.1 Briefing 1 to 4 weeks1.2 Design 1 to 6 weeks1.3 Technical Development 2 to 8 weeks
1 . 1 B R I E F I N G
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One model / whole collection (synergies by modular approach; incremental use of complications)
Brand image / corporate identity to convey Target customers including demographic data (age,
income, education etc.) Target price range Target functionality (time only; complications) Target outlets (high street, mail order etc.) Initial order quantity (incl. break-down where
applicable) Time frame
1 . 1 . 1 T i m e F r a m e
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The time frame of a private label project depends largely on how individualized your timepiece should be and which movements you intend on using.
Level 3 full customization
min. 30 weeks
Level 2basic customization
min. 15 weeks
Level 1limited customization
min. 13 weeks
Three levels of customization can be chosen from:
L E V E L 1 – L I M I T E D C U S T O M I Z A T I O N
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Level 1
L E V E L 2 – B A S I C C U S T O M I Z A T I O N
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Level 2
L E V E L 3 – F U L L C U S T O M I Z A T I O N
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Experience has shown that the full economical potential of developing your own timepiece can only be achieved if you chose this level, which gives you all the artistic flexibility to incorporate your own CI.
Level 3
Fully comprehensive branding, based
on your input
Includes all customized
packaging and paperwork
M O V E M E N T S
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The basic choice is the one between QUARTZ and MECHANICAL movements
Generally speaking the latter are more expensive, have longer delivery times (up to 18 months) - which fluctuate according to demand – but carry much more prestige
We can supply you with Swiss Made ETA, Ronda, ISA, Dubois-Dépraz, Selitta, Soprod movements or have movements designed according to your very own specifications
1 . 2 D E S I G N
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Based on the results of the briefing phase we will come up with a comprehensive design of your future timepiece.
The starting point of this phase is the movement: Based on targeted functionality we can chose the appropriate movement which in turn will affect the shape of the case and the dial.
Take me back to Order Confirmation
1 . 3 T E C H N I C A L D E V E L O P M E N T
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During this phase we will source the materials requested and develop the technical drawings needed for production
The more demanding your requests, the more intricate will these drawings be – up to a 3-D animated model for your own movement calibre
At the end of this phase we will present you the prototype of your timepiece for your final approval
2 . P R O D U C T I O N P H A S E
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2.1 Manufacturin
g 8 to 20 weeks
2.2 Assembly 8 to 20 weeks
2.3 Quality control
1 to 2 weeks
2.4 Testing
1 to 5 weeks
2 . 1 M A N U F A C T U R I N G
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Production of tools and moulds required
Procurring of raw materials
Production of individual parts
Surface finish of parts
2 . 2 A S S E M B L Y
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QC level 1: incoming components inspection in our assembly plant
Assembly in a controlled environment (constant humidity etc.)
2 . 3 F I N A L Q C
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All your timepieces will be checked after assembly in our assembly plant
100% of your timepieces will be checked – no spot-checking
This final phase of QC includes water resistance tests, tests of surface finish and functionality
All your timepieces will be checked again prior to shipping
2 . 4 T E S T I N G
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We can have your timepieces tested by independent organisations for a variety of properties (some regulated by ISO or DIN norms):
Accuracy
Certificates thus issued would be part of the printware offered and can differentiate your product from your competitor‘s
C O N D I T I O N S
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Order confirmation
Payment terms
Minimum Order Quantity
Prices
O R D E R C O N F I R M A T I O N
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An order confirmation will be issued after completion of 1.2 – Design
Take me there
P A Y M E N T T E R M S
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50% downpayment upon order confirmation
50% upon delivery
M . O . Q .
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Precious metal case = 30 pcs.
Precious stone case = 100 pcs. (CNC setting); setting by hand – please request a detailed offer
Level 1 = 50 pcs. for high end production
Level 2 = 300 pcs. for high end production
Level 3 = 500 pcs. for high end production
P R I C E S
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Level 1 = our export price + CHF 2.-- / pc.; +charges for printing plate (around CHF 500.-)
Level 2 = as level 1
Level 3 = depending on your choice of materials etc.; please ask for a detailed quote
REFEREN CES
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Rochas, Paris
R E F E R E N C E S c o n t d .
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Cube Bikes, Germany
R E F E R E N C E S c o n t d .
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SEK Köln, Germany
R E F E R E N C E S c o n t d .
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Close Protection Unit,
UN-Forces - Kosovo
R E F E R E N C E S c o n t d .
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Saeco, Italy
Coutts Bank, Russia
BMW Portugal
Etc.
I M P R E S S U M
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Mail address : Montres Charmex S.A. - PO Box - CH-4416 Bubendorf
Physical address : Montres Charmex S.A. - Galmsstrasse 2 - 4410 Liestal
Phone : +41 61 927 90 70
Fax : +41 61 927 90 71
E-Mail : montres@charmex.ch
Websites : www.charmex.com www.swiss-military.com www.12000feet.com