PUBLICIS school

PRESENTATIONSchapter I

GREAT PRESENTATIONsare LIKE GREAT FOOD:they’re a sum ofgreat ingredients

1. content2. LAYOUT3. drama

1. content

A PROPOSAL or An idea

with A PURPOSE

2. LAYOUT

A combinationOF FONTS

AND IMAGES

IN EVERY PRESENTATION WE MAKE WE SHOULD

SEEK FOR:

ELEGANCE

FOCUS

SIMPLICITY

KEEP THEWORD COUNT DOWN

Use fewer words and as a maximumuse no more than 40 words per slide.

1

USE ONE CONCEPTPER SLIDE

If you have three points to make, don't cram them all on a single slide – use three separate slides.

2

PICTURES ARE GREAT –USE THEM WISELY

Large pictures look impressive.

3

Фисташки были известны ещё в доисторические времена и

тогда же начали культивироваться.

Сейчас фисташковые деревья выращивают в Иране,

Греции, Испании, Италии, США, в Турции и других

странах Средиземноморья, в Азии и Австралии, а также в

Северо-Западной Африке. Фисташковые деревья растут

также на Кавказе и в Крыму. Сегодня примерно половину

мирового количества фисташек на рынок поставляет

Турция.

don't be afraid to

go over the edges

of the slide

don’t write all the words on the slide - use it to illustrate what you say

SHOW THE PRODUCTAS “SEXY” AS POSSIBLE

Check out the following examples to decide on your own which one would sell the product better.

4

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256GB solid-state driveMagic Trackpad

Apple Battery Charger

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Now it’s faster, more reliableand packs a punch of power.

With state of the art integrated software you can easily create

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professionals!

ASK A DESIGNER

GOOGLE IMAGE SEARCHimages larger than 2 MP

FLAT AND COOL

MAKE IT AS VISUALAS POSSIBLE

Our presentations are not intended to be shown in annually financial report meetings – they have

to impress visually.

5

“Design is not just what it looks like and feels like. Design is how it works”

Steve Jobs

Design is not just what it looks like and feels like.

Design is how it works.

Steve Jobs

BE CONSISTENT IN DESIGN, TYPE AND ANIMATION

As well as in any other creative area – consistencyis one of the key elements

6

ALTERNATE LAYOUT WHILE STAYING CONSISTENT

As well as in any other creative area – consistencyis one of the key elements.

7

USE LARGE TYPE WHEN APPROPRIATE. THIS WAKES THE VIEWER UP AND

HELPS DRAW ATTENTION TO THE POINT YOU’RE TRYING TO MAKE.

SUDDEN CHANGEOF BACKGROUND COLOR CAN INDICATE STARTOF ANOTHER CHAPTER

TAKE CARE OF THE ORPHANS

Make sure there are no short words hanging here and there - use Shift + Enter to get rid of them or just combine several sentences into paragraphs.

8

Large lowercase Gill Sanslooks unattractive. Doesn’t it?

Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).

Large lowercase Gill Sanslooks unattractive. Doesn’t it?

Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).

Keep an eyeon orphanslike these. They suck!

ait?

3. drama

the wayyou ‘direct’

your presentation

don’t justpresent,

INSPIREAND SELL!

PROBLEM - solution

PROBLEM - promise - proof

FOLLOW ME

limon.md ID design CASE

5X YES!

if you’re having a panic attackbecause ofstage fright...

den’t be afraidto use videos

WORKSHOP TIME!