International Project Development

Ina Wiens - Tamas Kantz - John Tamrat - Astrid Pollet - Léa Briand

See the REAL world …

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Part 1 Project Management

toolsGeneral introductionIntroduction of I like LocalOur part in the whole project

Part 2 Project

implementationProject Initiation documentChange resquestWork Breakdown StructureOrganisation of the team workDeliverablesNext step and recommendationsProject review

Agenda

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Project Management tools

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Part 1 Project Management Tools

General introductionIntroduction of I like LocalOut part in the whole project• Definition of the program • Project portfolio & Project lifecycle• Outcomes & Outputs• Contribution to long term strategic objectives

Agenda

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Project & Company’s introductionPeer-to-peer travel platform Connect, Engage and Empower

Operational in Southeast Asia and Africa Engage travelers with locals Empower locals and community

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Definition of the Program – Go InternationalStatus quo: Connecting travellers

with local individuals

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Project Portfolio & Project Lifecycle

Asia Africa South America

InitiationPlanningExecutionClosure

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Outcomes & Outputs• Enter new market• Income for ILL and locals•Develop social enterprises• Reusable model • Give insights about

market, partner and communication means

• Communication and marketing strategy

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Long-term strategy objectives

Strong social enterprise • Benefits the society all around the world

• Role model for others

• Covering all the developing countries from a touristic point of view.

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Project implementation

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Part 2Project Implementation

Project Initiation documentChange requestWork Breakdown StructureOrganisation of the team workDeliverablesNext step and recommendationsProject review

Agenda

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Project Initiation Document {PID}

WHYthe project is important ?

WHATwill be delivered?

WHENwill it be delivered?

HOWwill it be delivered?

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{PID} Background• South American market

• Need market intelligence

• To make the correct decisions

• Tourism industry picks up within South America

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{PID} Project DefinitionPURPOSE To place I Like Local in a strategic position to successfully expand into

the Latin American market

OBJECTIVES• Latin American market intelligence • Recommendation of suitable partners and networks • Overcome language and other barriers and effective channels of

communication

LIMITED SCOPE • South America/Mid America market potential • Language barriers level of English speakers in identified markets • Finding potential hosts, community based tourism partners and networks

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{PID} Project DefinitionINPUTS• Business Development Plan •Host Participation Guidelines •UNWTO Tourism Highlights 2014 edition • Tourist Arrivals Africa and South America

DELIVERABLES• Project charter•Market Intelligence Report •Recommendation for communication

Identification of potential

partners in Latin America

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{PID} Feasibility AnalysisBENEFITS Accelerate entry into the Latin American market Increase number of host and activities offered Generate or increase platform usage

COST/BENEFIT ANALYSISNot appearring in this phase of the project: lack of data

CONSTRAINTS Time (2-3 weeks + other projects) Specific readily available information on the topic Lack of modeling other relevant companies are like I Like Local Language barriers Communication barriers

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{PID} Stakeholders1. Project Sponsor 2. Project Consultant

3. Project Team 4. Project Participants

= + +

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{PID} Risk Management

Impact

High Communication problems

Changing requirements

Medium Priorities change in the existing program

-Unfamiliar areas of the targeted market -Lack of expertise

Low No budget allocated

Low Medium HighLikelihood

Categories:

• Schedule risk• Requirement risk• Project

management risk• Human resource risk

Accept the risks but monitor themManagement effort worthwhile

Must manage and monitor risks

{PID} Roles & Responsabilities

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Sanne Meijboom

Sponsor

JohnProject Manager

Ina PMO

Tamás PMO

Astrid Market research

LéaDatabase

Ben DogleyConsulting

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{PID} Initial Project Plan

Project name: Latin American entry

TASK Duration (day) ResponsiblePhase I. Market Intelligence

1.1 Pre-definition of the project 1 John1.2 Kick-off meeting with the group

1.2.1 Setting the roles 1 Project team1.2.2 Making a draft and schedule 2 Ina, Tamás

1.3 Skype interview with the sponsor 1 Project team1.4 Process the input documents from the sponsor 3 Lea1.5 Company assestment (SWOT) 5 John, Astrid1.6 Market screening and selection

1.6.1 Market selection matrix 2 John, Tamás1.6.2 PESTEL 3 Ina1.6.3 Porter's five 2 Astrid

1.7 Business development plan 5 Project team1.8 Implementation strategy 4 Project team

29Phase II. Measure & control Out of scope --> Sanne

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{PID} Initial Project Plan

Project name: Latin American entry Allocated day Weekend/holidaySchedule

TASKDuration Responsible

Phase I. Market Intelligence 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.1.1Pre-definition of the project 1John1.2Kick-off meeting with the group

1.2.1 Setting the roles 1Project team1.2.2 Making a draft and schedule 2Ina, Tamás

1.3Skype interview with the sponsor 1Project team

1.4Process the input documents from the sponsor 3Lea

1.5Company assestment (SWOT) 5John, Astrid1.6Market screening and selection

1.6.1 Market selection matrix 2John, Tamás1.6.2 PESTEL 3Ina1.6.3 Porter's five 2Astrid

1.7Business development plan 5Project team1.8Implementation strategy 4Project team

29Phase II. Measure & control Out of scope --> Sanne

NovemberOctober

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Change Request

• Change request from the sponsor • Shrink the scope of our work• Focus on market intelligence

+ Sponsor

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WBS ScheduleTASK Duration (day) Responsible

Phase I. Market Intelligence1.1Pre-definition of the project 1 John1.2Kick-off meeting with the group

1.2.1 Setting the roles 1 Project team1.2.2 Making a draft and schedule 1 Ina, Tamás

1.3Skype interview with the sponsor 1 Project team1.4Confirm project scope 2 Project team, Mentor1.5PID 8 John, Ina, Tamás1.6Focus group interviews

1.6.1 Interview questions for focus group 1 John, Astrid1.6.2 Doing the interviews 3 John, Astrid, Ina, Tamás1.6.3 Conclude the interviews 3 Astrid, John

1.7Latin America market research1.7.1 Check input report 2 Lea1.7.2 Find local organizations 4 Lea

1.8Send the deliverables 1 Project team

Phase II. Market entry Out of scope --> Sanne

Phase III. Measure & control Out of scope --> Sanne

WBS Critical pathWBSProject name: Latin American entry Allocated day Weekend/holiday

ScheduleTASK Duration (day)Responsible

Phase I. Market Intelligence 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 1. 2. 3.1.1Pre-definition of the project 1John1.2Kick-off meeting with the group

1.2.1 Setting the roles 1Project team1.2.2 Making a draft and schedule 1Ina, Tamás

1.3Skype interview with the sponsor 1Project team1.4Confirm project scope 2Project team, Mentor1.5PID 8John, Ina, Tamás1.6Focus group interviews

1.6.1 Interview questions for focus group 1John, Astrid1.6.2 Doing the interviews 3John, Astrid, Ina, Tamás1.6.3 Conclude the interviews 3Astrid, John

1.7Latin America market research1.7.1 Check input report 2Lea1.7.2 Find local organizations 4Lea

1.8Send the deliverables 1Project team

Phase II. Market entry Out of scope --> Sanne

Phase III. Measure & control Out of scope --> Sanne

October November December

E-mailsbetween the sponsor, the project team and Ben Dogley

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Team’s organisation

• Weekly meetings & updates

• Sub-teams

• Interviews

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Market study {MS}: Market Assessment• Community Based Tourism

Enterprise’s (CBTE’s) already active in South America

• Issues to success for CBTE’s• Too small and remote nobody

know them • In need of language training,

management, marketing and internet, etc.

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{MS} Social and Digital Media

• 5 out of 10 highly engaged social networks markets worldwide are in South America • Latin America spend 56% more time on social sites

• Facebook as the leading social network site

• South America fastest growing online population • High amounts of internet usage is come from mobile

and tablet users • I Like Local needs platform needs to be mobile and tablet user

friendly

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•Argentina, motivated by: Transaction (rank 14) and Communication/self expression(Rank 15)• Brazil, motivated by: Communication/self expression (rank 4) +

information (Rank 14)• Chile, motivated by: Communication/self expression (rank 2) +

Transaction (Rank 4)• Colombia, motivated by: Transaction (Rank 9) + Information (Rank

19)• Mexico, motivated by: Communication/self expression (rank 13) +

Transaction (rank 15)• Peru, motivated by: Entertainment (Rank 29) + Transaction (Rank

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{MS} What makes each country Click and engaged

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{MS} Interviews

Topics Language & Internet

barriers Places & activities Intermediaries &

Communication

• To get point of view from real people

• 3 interviews 4 countries

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{MS} Business Development Plan South America is prime and ready for I Like Local

Caution as not all countries at the same development level to utilize platform

Example Brazil & Argentina English would be less of a barrier Already similar projects More collaboration and

partnershipColombia & Mexico

English much more of a barrier Much more newer concept Trust and relationship building

critical

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{MS} Possible networks & partners

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Implantation Strategy {IS}: Target Market

Deal with the language barrier

• Low and Middle Class

• Universities and Students

• NGO’s CBTE’s networks

Target market = Locals + Intermediaries

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{IS} Communication Channels

Deal with the internet connection barrier

• Social medias

• Local and Regional governmental websites

• Discussion platforms

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{IS} Unique Places to Target & Activities

•Non touristic places

To show the real world

• Mexico

• Brazil

• Argentina

• Columbia

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Project Review6 Nationalities

5 issues

4 countries

3 Interviews

2 Parts

1 Project

Thank you for your attention !

Any questions ?

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