Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009

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Presentation slides of the presentation given by Justin Basini at the Battle of the Big Thinking, 26th November 2009. The presentation poses some questions about the role of marketing today and its impact on society and proposes some changes to leverage marketing and business for the common good.

Transcript of Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009

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IDEAS

PERCEPTION

UNDERSTANDING

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BUY

BUYBUY

BUY

BUY

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CONSUMPTION ECONOMICS

$60,000,000,000,000Sixty trillion dollars

Global GDPCONSERVATION

ECONOMICS

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MASS COMMUNICATIONS

INTERNET + MEDIA CONVERGENCE

MASS INTERACTIONS

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CONSUME MORE THINGS FASTER

SUSTAINABLE PRODUCT PLATFORMS

USE LESS THINGS SLOWER

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CORPORATIONS

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