Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009
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Presentation slides of the presentation given by Justin Basini at the Battle of the Big Thinking, 26th November 2009. The presentation poses some questions about the role of marketing today and its impact on society and proposes some changes to leverage marketing and business for the common good.
Transcript of Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009
IDEAS
PERCEPTION
UNDERSTANDING
BUY
BUYBUY
BUY
BUY
CONSUMPTION ECONOMICS
$60,000,000,000,000Sixty trillion dollars
Global GDPCONSERVATION
ECONOMICS
MASS COMMUNICATIONS
INTERNET + MEDIA CONVERGENCE
MASS INTERACTIONS
CONSUME MORE THINGS FASTER
SUSTAINABLE PRODUCT PLATFORMS
USE LESS THINGS SLOWER
CORPORATIONS
