Target group Why did we choose this group?

• Research

• 55 up to 65 years old

• Motivation

• Keypoints in behavior

Human insights Special things that came out

• Online searching for answers 84% (Source : Nederlandse Patiënten Consumenten Federatie)

• Open for new technology

• Focused on their health (especially teeth)

• People remember just 50% of what doctors tell them (Source : SeniorenNet.be)

Statistics The facts don’t lie

(Source : SeniorenNet.be)

Statistics The facts don’t lie

(Source : SeniorenNet.be)

Value propositions What will we

promise?

• Product : Take care of your teeth safe and easy at home

• Value proposition : More control over your health

Our concept What did we make?

And our concept is ….

Everything under control!

Everything under control!

• What is it?

• Smart- Reacts on user- Notification for scanning

Everything under control!

• Technologies

Animation of the sonicare toothguard

Marketing How to put it on the market?

• contact the potential customers

• Where and how?- Dentist- Insurance- Shops

Philips Value of this product for theme

• Connection with Philips

• Advantages

• Designed for its user- interface

The end

Thank you for your attention