Presentatie Toothguard

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    19-May-2015
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This is a presentation that I made to pitch our Toothguard. This was a product we designed for Phillips

Transcript of Presentatie Toothguard

  • 1.

2. Target groupWhy did we choose this group?

  • Research
  • 55 up to 65 years old
  • Motivation
  • Keypoints in behavior

3. Human insightsSpecial things that came out

  • Online searching for answers 84%(Source :Nederlandse Patinten Consumenten Federatie )
  • Open for new technology
  • Focused on their health (especially teeth)
  • People remember just 50% of what doctors tell them (Source :SeniorenNet.be)

4. StatisticsThe facts dont lie (Source :SeniorenNet.be) 5. StatisticsThe facts dont lie (Source :SeniorenNet.be) 6. Value propositions What will we promise?

  • Product : Take care of your
  • teeth safe and easy at home
  • Value proposition : More control over your health

7.

  • And our concept is .

Our conceptWhat did we make? 8. Everything under control! 9. Everything under control!

  • What is it?
  • Smart
  • - Reacts on user
  • Notification for scanning

10. Everything under control!

  • Technologies

11. Animation of the sonicare toothguard 12. Marketing How to put it on the market?

  • contact the potential customers
  • Where and how?
  • Dentist
  • Insurance
  • Shops

13. Philips Value of this product for theme

  • Connection with Philips
  • Advantages
  • Designed for its user - interface

14.

  • Thank you for your attention

The end