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Transcript of Presentatie Toothguard
2. Target groupWhy did we choose this group?
- 55 up to 65 years old
- Keypoints in behavior
3. Human insightsSpecial things that came out
- Online searching for answers 84%(Source :Nederlandse Patinten Consumenten Federatie )
- Open for new technology
- Focused on their health (especially teeth)
- People remember just 50% of what doctors tell them (Source :SeniorenNet.be)
4. StatisticsThe facts dont lie (Source :SeniorenNet.be) 5. StatisticsThe facts dont lie (Source :SeniorenNet.be) 6. Value propositions What will we promise?
- Product : Take care of your
- teeth safe and easy at home
- Value proposition : More control over your health
- And our concept is .
Our conceptWhat did we make? 8. Everything under control! 9. Everything under control!
- What is it?
- - Reacts on user
- Notification for scanning
10. Everything under control!
11. Animation of the sonicare toothguard 12. Marketing How to put it on the market?
- contact the potential customers
- Where and how?
13. Philips Value of this product for theme
- Connection with Philips
- Designed for its user - interface
- Thank you for your attention