Pragma presentatie

Reclame 2.0Consumers show the way

Vincent Everts

woensdag 3 februari 2010

Who isVincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Videoblogger


Videoblogger

Talk to Me!


• kassa


Make your own company TV Channel


find, collect, publish

www.yubby.comwoensdag 3 februari 2010

http://www.yubby.com


find, collect, publish

www.yubby.comwoensdag 3 februari 2010

What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


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Web1.0


7


How do we spend our time?


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


12

IMPACT ON BUSINESS


DELL Case


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Dell notebooks


17


tekst


E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org


Online bestedingen

2008: 5,5 miljard euro


+30%



ProductinformatieSocial toolswoensdag 3 februari 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


37


38


39


40


41


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


70 miljoen weblogs120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of17 posts per seconde

Japanees #1 weblog taal (37%)Engels #2 weblog taal (33%)Chinees #3 weblog taal (8%)

70 miljoen weblogs120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of17 posts per seconde

Japanees #1 weblog taal (37%)Engels #2 weblog taal (33%)Chinees #3 weblog taal (8%)


Blogs demografie

Bron: Technorati 2008woensdag 3 februari 2010

Free


Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSwoensdag 3 februari 2010

RSS Readers


Email is broken


Communication 2.0


Why callvia computer?


It’spersonal!


The phenomenon


80


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


tweetdeck


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationwoensdag 3 februari 2010

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Web 2.0 Trend:Co-Creation


49


Social Networking


88

Internet goes mobile


Mobile internet is where internet was 5 years ago


94

New services:location, location, location


Android for the rest of us


Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35woensdag 3 februari 2010

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 3 februari 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006


TV can survive next toPVR & internet

But doesn’treceive undivided

attention...woensdag 3 februari 2010

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


With these HD devices anyone can do it!


Easy & everywhere


Easy & everywhere

• Create videos with ease• Let customers create

videos about youwoensdag 3 februari 2010

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming


Produce your own TV


Lifestreaming


Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized


Lifestreaming

Life blogging with mobile without installation


Make your own company TV Channel


Find, Collect, Publish

Find



Find35+ sources (more on the way)


+35 video sources

& more to follow!woensdag 3 februari 2010


Collect



Collect

Drag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets


Friends & profiles


Elections 2.0

Obama Girl


Elections 2.0


Voice+SMS+Email+web+Blogging+Facebook,

+Video+IM

= Unified Communication


Marketing

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl



mailto:[email protected]




E-commerce worldwide


2008: 400 billion euro

+25%



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