Eugene Carr Founder, CEO

Patron Technology New York

Revolutionize the arts industry by offering world class CRM, ticketing, and e-mail marketing technology at a price

that every organization can afford.

2010 Arts Patron Survey

100,000 patrons surveyed, 10,000 responses.

Arts patrons’ media usage compared to previous year:

E-mail Marketing Is Highly Effective

Which of the following media types is most effective in keeping you updated about an arts organization?

Online Ticketing is Ubiquitous

How do you most often buy tickets for arts events?

Patrons Value a “Connection” “When I feel like an arts organization knows me personally…”

69% say this MATTERS

Patrons Value a “Connection” “When I feel like an arts organization knows me personally…”

50% say they are more likely to attend

How to make them feel more personally

connected?

• E-mail • Websites • Social Media • CRM

Capture the Experience

Transactions Relationships

CRM + Ticketing

Loyalty

puts

PATRONS

at the

CENTER of your world

E-marketing Ticketing

Fundraising Subscriptions

Tasks & Calendars

E-marketing Tasks & Calendars Ticketing

Fundraising Subscribers

Shannon Manning 350 Baltic St (914)374-9311

Brooklyn, NY 11201 shannon@pt.com

$100 Donation 9/1/09 Annual Fund

$50 Donation 7/13/08 Annual Fund

$200 Donation 10/14/07 Annual Fund

$40 In-Kind Donation 6/15/07 Bingo Night

$150 Donation 12/1/06 Annual Fund

Savion Glover 11/11/08 2 Tickets

Web Site Story 6/14/08 4 Tickets

Dinosaurs Alive 3/22/08 1 Ticket

Dinosaurs Alive 3/19/08 2 Tickets

E-mail: thank you! 8/31/09 Jane Smith

E-mail: volunteering? 7/31/09 Jane Smith

Donation Acknowledgement 7/15/09 John Fundraiser

Shannon Manning Manager

350 Baltic St 9143749311 Brooklyn, NY 11201 shannon@...

$$

E-mail newsletter 9/12/09 Opened 9/12

E-mail postcard 9/3/09 Unopened

E-mail postcard 8/22/09 Opened 8/23

How does CRM change your business?

1. Combat CHURN head

on

2. Treat every patron as if you know them personally

3. Capture all interactions with patrons…

wherever they are

3. Enable collaboration & teamwork

CRM makes everyone more efficient

4. Eliminate “institutional memory-loss”

Eugene Carr gene@patrontechnology.com

Twitter: @genecarr

www.patrontechnology.com www.thefifthwall.com

Twitter: @patrontcs