Presentación conferencia marketing de las artes asimetrica eugene carr
45
Eugene Carr Founder, CEO Patron Technology New York
-
Upload
asimetrica-gestion-cultural -
Category
Business
-
view
154 -
download
0
Transcript of Presentación conferencia marketing de las artes asimetrica eugene carr
Eugene Carr Founder, CEO
Patron Technology New York
Revolutionize the arts industry by offering world class CRM, ticketing, and e-mail marketing technology at a price
that every organization can afford.
2010 Arts Patron Survey
100,000 patrons surveyed, 10,000 responses.
Arts patrons’ media usage compared to previous year:
E-mail Marketing Is Highly Effective
Which of the following media types is most effective in keeping you updated about an arts organization?
Online Ticketing is Ubiquitous
How do you most often buy tickets for arts events?
Patrons Value a “Connection” “When I feel like an arts organization knows me personally…”
69% say this MATTERS
Patrons Value a “Connection” “When I feel like an arts organization knows me personally…”
50% say they are more likely to attend
How to make them feel more personally
connected?
• E-mail • Websites • Social Media • CRM
Capture the Experience
Transactions Relationships
CRM + Ticketing
Loyalty
puts
PATRONS
at the
CENTER of your world
E-marketing Ticketing
Fundraising Subscriptions
Tasks & Calendars
E-marketing Tasks & Calendars Ticketing
Fundraising Subscribers
Shannon Manning 350 Baltic St (914)374-9311
Brooklyn, NY 11201 [email protected]
$100 Donation 9/1/09 Annual Fund
$50 Donation 7/13/08 Annual Fund
$200 Donation 10/14/07 Annual Fund
$40 In-Kind Donation 6/15/07 Bingo Night
$150 Donation 12/1/06 Annual Fund
Savion Glover 11/11/08 2 Tickets
Web Site Story 6/14/08 4 Tickets
Dinosaurs Alive 3/22/08 1 Ticket
Dinosaurs Alive 3/19/08 2 Tickets
E-mail: thank you! 8/31/09 Jane Smith
E-mail: volunteering? 7/31/09 Jane Smith
Donation Acknowledgement 7/15/09 John Fundraiser
Shannon Manning Manager
350 Baltic St 9143749311 Brooklyn, NY 11201 shannon@...
$$
E-mail newsletter 9/12/09 Opened 9/12
E-mail postcard 9/3/09 Unopened
E-mail postcard 8/22/09 Opened 8/23
How does CRM change your business?
1. Combat CHURN head
on
2. Treat every patron as if you know them personally
3. Capture all interactions with patrons…
wherever they are
3. Enable collaboration & teamwork
CRM makes everyone more efficient
4. Eliminate “institutional memory-loss”
Eugene Carr [email protected]
Twitter: @genecarr
www.patrontechnology.com www.thefifthwall.com
Twitter: @patrontcs
