Post on 18-Jul-2015
contact@groundforcedigital.com
www.groundforcedigital.com
@GroundforceLive
PODCAMP 2015
CHRIS COWPERTHWAITE
21 FEBRUARY 2015
How to run digital campaigns: WeAreCities.ca case study
#WeAreCities#PCTO15
AGENDA
1. Introductions
2. What makes a campaign great?
3. About We Are Cities
4. The Process
WHAT MAKES A CAMPAIGN GREAT?
THE MINDSET & VALUES
“Cultural leadership is creative leadership. It utilizes
the arts and various other assessable forms of
creative public scholarship and open community
spaces to educate and raise awareness. Cultural
leaders are rooted in the community and
committed to social justice. They are raw leaders
with thick skin, unflinching determination, and a
love for people that allows them to take the blows
that may come even from the communities that they
seek to help. They are social change agents and
social servants. They understand that a leader is
first a servant.” – Marshall Ganz
Three Models of Leadership http://culturalorganizing.org/?tag=marshall-ganz
THE TEAM
THE PROCESS
DISCOVERY &ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE
Business objectives
Audience understanding
Team skills assessment
Feature list
User Experience Brief
Content strategy
Group sketching
Wireframes
Style tile
Prototyping
Testing
Initial release
User acceptance testing (UAT)
Content creation
Second release
Growth targets
Communications plan
Training
Project management
Project assessment
Client feedback survey
THE TOOLS
Organizer
Team Lead
Team Members
Prospects/Supporters
TOOLS FOR LEADERS
Toolkit
Q&A Forum
Point Person Assignment
Member Profiles
WHAT IS WE ARE CITIES ALL ABOUT?
Invite others
Submit your ideas
Join or host a roundtable
ROUNDTABLES
ROUNDTABLES
Discuss & Vote
Submit your ideas
IDEAS FOR AN ACTION PLAN
THE PROCESS
DISCOVERY &ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE
Business objectives
Audience understanding
Team skills assessment
Feature list
User Experience Brief
Content strategy
Group sketching
Wireframes
Style tile
Prototyping
Testing
Initial release
User acceptance testing (UAT)
Content creation
Second release
Growth targets
Communications plan
Training
Project management
Project assessment
Client feedback survey
EXPERIENCE BRIEF
1. Goals
2. Audience
3. Mission & Principles
4. Features & Content
MAP THE USER EXPERIENCE
DISCOVERY &ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE
Business objectives
Audience understanding
Team skills assessment
Feature list
User Experience Brief
Content strategy
Group sketching
Wireframes
Style tile
Prototyping
Testing
Initial release
User acceptance testing (UAT)
Content creation
Second release
Growth targets
Communications plan
Training
Project management
Project assessment
Client feedback survey
CAMPAIGN!
1. Targets
2. Communications
Strategy
3. Project Management
4. Reporting
5. Feedback
OUR TEAM
Chad StoryLead UX and Content strategy
Jesse HelmerVP of Data
Chris CowperthwaitePresident & Director of Training
Jerad GallingerLead Developer and Designer
A digital team manager and trainer who loves working with city- builders, campaigners and entrepreneurs on a mission.
An web expert and designer working with progressive organizations for 10 years.
Researcher, strategist and designer dedicated to creatingbeautiful online experiences.
Campaign innovator and policy activist who’s been a candidate, fundraiser and that “guy who does data stuff”.
Office and mailing address
Groundforce Digital
201 - 720 Bathurst Street
Toronto, ON M5S 2R4
Canada
CONTACT
Groundforce Digital
For general inquiries or the support desk:
Phone: (647) 493-0286
General email inquiries: contact@groundforcedigital.com
Email support desk: help@groundforcedigital.com
Website: www.groundforcedigital.com
Chris CowperthwaiteFounder & CEO
Email: chris@groundforcedigital.
com
Skype: ccowpert
Twitter: @cswc