PodCamp 2010 Presentation V5 (Podcamp to 2011)

8/7/2019 PodCamp 2010 Presentation V5 (Podcamp to 2011)

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IM FAMOUS ON THE INTERNET

HOW TO TURN ONESTUPID IDEA INTO

15 MINUTES OFONLINE FAME

Dr. Mike Battista, Ph.D.aka @phronk

(I made PuttingWeirdThingsinCoffee.com)

Podcamp TO, Feb 26 2011

Sunday, February 27, 2011


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Me: Grad student + coffee drinker +blogger = ?

Personal blogs vs. purposeful blogs

WTF

(www.phronk.com)

http://www.phronk.com/http://www.phronk.com/


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Regularly updated, blog format.

Idiosyncratic, specific.

Creative.



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Putting Weird Things in Coffee



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Dumb idea.

Low cost.

Low expectations.



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Dumb idea.

Low cost.

Low expectations.

42 posts140 619 hits

14 482 in one day

387 comments



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oh man im starting to love the rawness of this site. doesnt have those fancybourgeois pictures of food artistry. this is pure shit in your face coffee madness.what you see is what you get. you put egg in your coffee, you get snot texturedcoffee. just now while enjoying my cuppa joe, i was inspired to put some macadamia

nut chocolate in it. this site rocks, f*ck yeah.-- Jane (Tumblr)



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Putting weird things in coffee is one man's quest to find new.... COMMITABOMINABLE HERESY AGAINST THE GODS OF TASTE ANDDECENCY. O YE OF FOOLISH WAYS! MAY YOU BE THROWN INTO

THE PIT OF NEVRENDING MAXWELL HOUSE INSTANT ANDSTIRRED CONTINUOUSLY UNTIL THE END OF TIME - YOURTONGUE SHALL BE RASPED WITH A THOUSAND SPLENDAGRANULES UNTIL IT IS AN OVERWEENING SWEETEND PULP -YOUR EYEBALLS STEWED WITH MOLTEN NESTLE COFFEE-MATEUNTIL THEY CANNOT SEE THE HORROR THEY HAVE WROUGHT.

-- lalochezia(Reddit)





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Putting weird things in coffee is one man's quest to find new.... COMMITABOMINABLE HERESY AGAINST THE GODS OF TASTE ANDDECENCY. O YE OF FOOLISH WAYS! MAY YOU BE THROWN INTO

THE PIT OF NEVRENDING MAXWELL HOUSE INSTANT ANDSTIRRED CONTINUOUSLY UNTIL THE END OF TIME - YOURTONGUE SHALL BE RASPED WITH A THOUSAND SPLENDAGRANULES UNTIL IT IS AN OVERWEENING SWEETEND PULP -YOUR EYEBALLS STEWED WITH MOLTEN NESTLE COFFEE-MATEUNTIL THEY CANNOT SEE THE HORROR THEY HAVE WROUGHT.

-- lalochezia(Reddit)

"Oh demoralized that thing! He loves or hates coffee? 'm Good ...."

-- Helena(roughly translated from Spanish, Metafilter)





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PWTIC Live: Coffee Hack

2011

Feb 12 at the UnLab in London Ontario



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How to Become Famous



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1.Get an Idea




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1.Get an Idea

2.Blog It




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1.Get an Idea

2.Blog It

3.???




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1.Get an Idea

2.Blog It

3.???

4.Profit




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1. Get an IdeaWhat is creativity?

The generation of an idea that is both new anduseful.

The Geneplore Model (Finke et al.)

Generation Exploration

Focus orExpand



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1. Get an Idea


Focus orExpand



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1. Get an Idea


Focus orExpand



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1. Get an Idea


Focus orExpand



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1. Get an Idea


Focus orExpand



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1. Get an Idea


Focus orExpand



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1. Get an Idea

Generation E

Focus orExpand

One way: combinetwo or morepreviously

unconnectedconcepts.



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1. Get an Idea

Generation E

Focus orExpand



Cats + misspelled captions = ?



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1. Get an Idea

Generation E

Focus orExpand



Cats + misspelled captions = ? Unknown hyperlink destination + one-hit wonder 80s song = ?



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1. Get an Idea

Generation E

Focus orExpand



Cats + misspelled captions = ? Unknown hyperlink destination + one-hit wonder 80s song = ?

Zero Wing + techno music + Photoshopped signs = ?



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1. Get an Idea Gene

ExplorationFocEx

Will people like it?

Can I make money off

ofit?

Will this make me famous

forever? How do I know?



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2. Blog It

Start with free tools (e.g., Blogger,Wordpress, Tumblr).

Get your own domain.



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3. ???

Grabbing attention.

I recognize terror as the finestemotion and so I will try to

terrorize the reader. But if I find

that I cannot terrify, I will try to

horrify, and if I find that I cannot

horrify, I'll go for the gross-out. I'mnot proud.

--Stephen King



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???

Going viral.

If you build it they will come.

Already be on: Reddit, Digg, Metafilter,Tumblr, Twitter.

Promote without being a social mediadouchebag.



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4. Profit



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4. Profit



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4. Profit

$215



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4. Profit



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Focus orExpand

The Old Creativity



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Focus orExpand

The Old Creativity



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Focus orExpand

The New Creativity


h


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Focus orExpand

The New Creativity


h


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Focus orExpand

The New Creativity


Th C


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Focus orExpand

The New Creativity


Th N C


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Focus orExpand

The New Creativity


Th N C i i


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Exploration

The New Creativity

External pondering: Wisdom of crowds (Surowiecki)

Publish then filter (Shirky)

Law of two feet (Podcamp)

Low cost of failure.

Fewer obstacles. Large audience for idiosyncratic

interests.


Th N C i i


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Easy online publishing and the

ubiquity of social media allow for thepopularity of insane ideas that no

individual could have predicted the

success of.

The New Creativity


Th N C i i


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i.e., any idiot can become famous.

The New Creativity


B Li


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If you have an idea, no matter how

stupid, publish it. You might getfamous for a few days. You will

definitely have fun.

Bottom Line



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Q i ?


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Thanks

The Internet

Kevin Van Lierop (@kvl)(for coining Im famous onthe internet)

The guy who Paypalled me 1 cent.

Me:Mike Battista

Twitter: @phronk

http://pwtic.com

Questions?

PodCamp 2010 Presentation V5 (Podcamp to 2011)

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Transcript of PodCamp 2010 Presentation V5 (Podcamp to 2011)