Piwik: An Analytics Alternative OpenSource Web Site Analytics for Digital Marketers

Open Analytics SummitChicago 2015

Agenda

Intro Piwik An Alternative Getting Started Questions

2

Intro

Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy

Native Chicagoan BSBA - Finance, University of Illinois MBA - Marketing, Loyola University of Chicago

Author of Tip of the Spear Blog, Adjunct Prof

Viewthrough Measurement Consortium

Co-founder, Streams Online Media Development, Lilypad

3

Intro

Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose.

SOURCE: Wikipedia 4

Open Source Applications Linux MySQL R for Statistics Open Office Wikipedia Arduino Drupal Piwik

Intro

5

Piwik is an open analytics platform developed by a team of international programmers Initially released in 2007

It is globally used by individuals, companies and governments ranking #7 with 2.1% share #2 in Germany & Switzerland with 16% share.

Piwik is an alternative to Google Analytics and paid enterprise site analytics solutions

Piwik

6

Free Web Analytics Platform Based on PHP& MySQL >1MM Web sites Globally >50 Languages >Share than Adobe, WebTrends and Coremetrics

combined New Releases Every Few Weeks

Piwik

7

Piwik

8

Piwik

Tracking API

Database

Analytics API

Email report

s

Piwik UI

Mobile App

PHP

JS

Python

Java

iOS Analytics Tracking Admin User

Two APIs: one is for Data Collection (Tracking) and the other is for Reporting (Analytics).

9

Behavioral Data is Valuable Used for Retargeting and Lookalike Modeling Whether Cookies or Machine Fingerprinting Multi-device Universal IDs

Data Independence & Control

An Alternative

10

Comparison

Facet Piwik Google AnalyticsLicense Open Source Limited

Data Hosting Your Choice, Host Anywhere

Google

Installation Easy Very Easy

Interface Simple, Web-based Simple, Web-based

Data Source Not Sample May Be Sampled

Reporting Speed Real-time, Depends on Server

Not Real-time, Fast

Customizable Extensive Limited

Data Sharing Its Your Data Share with Google

Popularity Growing in US Ubiquitous

Log Data Full-access No Access

Historical Data Import GA N/A

Track Robots Yes No11

Suspect

Link to Bid Manager for Remarketing Lists

Refusal to integrate S2S

Pervasive: Tag Manager, AdWords, GDN

Past History Search Not Provided WiFi Spying

12

Data Collection Event-level, Automatic (Download ,Outlinks) Campaign Tracking, SEO-friendly, Can Leverage UTM

Reporting Adaptable Dashboard Widgets, Actual UV Trending Segments, User Opt-out, Page Speed Monitoring Real-time Reporting; Delivery via Mobile, Email

Optional Modules (MarketPlace)

Features

13

Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms.

1. Identify Web hosting service with MySQL and PHP2. Download Piwik file to a local machine3. Unpack archive on the local machine4. Login (FTP ok), create a subdirectory, e.g. "/piwik"5. Upload local folders and files to subdirectory6. Open in Web browser and begin configuring7. Like other platforms, tracking code added to pages

Initial installation took 10-20 minutes; adding Web sites as simple as creating an instance and then adding page tags

Getting Started

14

Finding good digital analysts is challenging

Piwik is very visual and easy to learn

Extensive information and documentation at Piwik.org

Getting Started

15

What You Can Do…

Use Discuss Suggest Beta Test Support - http://crowdfunding.piwik.org/ Create Modules Develop Code

Getting Started

16

Scott Respa – Open Analytics Summit

Maciej Zawadziński – Piwik.org

Brett Mowry – Second Act Marketing

Todd Kelsey - Consultant

Thank You!

17

Contact: Domenico Tassone▪ dtassone@encimagroup.com

Questions?

18