Post on 29-Aug-2014
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The Pinterest Revolution
March 23, 2012
WHAT IS PINTEREST?
Travel
• Founded by Ben Silbermann (29)• Launched in March 2010• Raised more than $27 million in venture capital - USAToday• Some call it, “Social Scrapbooking”• It is “Invitation Only”• Must be linked to Facebook or Twitter account• You can like, comment, and “re-pin” others’ posts• Boards can be either private and public• Follow different users and boards• Browser bookmark allows you to pin on the go• Embed videos in pins
Terminology (courtesy of USAToday):• Pin: A pin is an image added to Pinterest. You can link to an image
from a Web site or upload an image from your computer. Pins can include captions, like "A great way to reuse a coffee creamer bottle."
• Repin: Once something is pinned, it can then be repinned by other Pinterest users. This is how content spreads virally. If you see something you like on Pinterest.com, repin it to share it with your friends.
• Board: This is where your pins live. You can have separate boards for subjects such as a wedding, rooms in your house or favorite recipes.
Interior Design
Fashion
Recipes
Party Planning
Craft Tutorials
Travel
THE PINNING ADDICTION
• “In January, Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined, per Shareaholic.” – Adweek.com
• “According to Compete, the number of Pinterest’s unique visitors increased by 429% from September to December 2011 to reach 7.21m users…” – MyCustomer.com
• “Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history.” – RJMetrics
• 58% of users are women, and 59% of users are between the ages of 25-44. – BusinessInsider.com
“The site is addicting because a user tailors their Pinterest experience to her own interests.”
– Everspark Interactive, BusinessInsider.com
“They're monetizing already by taking a cut on sales that pins on their site help generate. They partnered with a firm called SkimLinks, which automatically scans through every link posted on the site to see if it goes to a retail site with an affiliate program. If it finds that kind of link, it secretly adds an affiliate code that ensures Pinterest will make some cash from sales that derive from that link. It's a clever game, particularly given the site's users' retail focus, but Pinterest probably should have disclosed the practice more openly.” – The Atlantic
• How are companies using it?o Show behind-the-scenes content for big eventso B2C - Promote products
• Include pricing• Enticing product images
o Interact with consumerso Service - Share infographics and industry newso Development – Share images of web design
Big Brands on Pinterest
• Amnesty International posts fair trade products, quotations, infographics
Pinterest and Nonprofits
• Amnesty International posts fair trade products, quotations, infographics
Pinterest and Nonprofits
Pinterest and Nonprofits
• AARP posts quotations, recipes, music and movies for 50+
• British airline “bmi” created a Pinterest lottery to give away free flightso Encouraged users to re-pin favorite travel destinations to
enter
Pinnovative Ideas
• A design company in Oregon encourages customers to upload images of items and designs that they would like to see produced
Pinnovative Ideas
• GUESS Color Me Inspired Contest
Pinnovative Ideas
Pinnovative Ideas
• Kotex took advantage of Pinterest’s high percentage of female users to reach out to their customers
Brown Bag and Pinterest
• Social media resource for clientso Girl Talk pinning inspirational quotationso Rimadyl pinning Rimadogs
• Pin infographics and approved creative work• Company board
o Each employee’s favorite brown bag and what is inside
THANK YOU!