Why the interest in

?

Social Media-The great leveler

• What is it?

• Who uses it?

• How can I use it for my Small Business?

Extra! Extra! Read all about it!

The differences between traditional methods of marketing and Internet marketing lie in effectiveness, ease and cost.

What is pinterest?• Social photo sharing website that

allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.

• Users can browse other pinboards for inspiration, 're-pin' images to their own collections or facebook 'like' photos.

Entrepreneur.com says about pinterest

“The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.”

Pinners predominately…

• are female• age 25-54 years of age• care more about design and

aesthetics than the average online user

• visit for an average of 16 minutes

The pinterest layout

• About us

• Picture

• Customizable pinboards/categories

• Follow and followers

Is your

busines

s

pinnabl

e?

Ideas to create

pinnable content

• ‘Call to action’ graphics that link to your website or other social media pages

• A graphic with a commonly asked question or a common problem that you solve

• A short list of your top three helpful tips or suggestions.

• Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side.

Pinterest’s & SEO Impact

• Pinterest is an excellent tool to utilize in regards to driving traffic to your website and gaining online exposure.

• Pinterest can be linked to Facebook or Twitter is great for those who want to build their company’s SEO score.

• Connect Pinterest to other social media platforms for great linkbuilding and backlinking for your website and its content.

Social Media

and Customer service! Oh my!

What is the #*&@! are these?!

# @

Connecting the dots…

Social media platforms:Facebook, LinkedIn, twitter, pinterest, google+, spotify, blogger, Constant Contact , wordpress, youtube, vimeo, slideshare.Don’t forget your email signature & domain name!

Branding Power• Create your about us…be sure to

include searchable keywords, your name, vicinity, type of business/specialty

• Be consistent with font type, size and colors.

• Add logo and/or picture • Use the same voice throughout your

social media pages

How to

combat

social

media

paralysis.

Signs & SymptomsFear of the unknown, fear of making a costly mistake, fear of doing “it” wrong.

The DiagnosisAcknowledging you have a problem

The CureBegins with a plan.

Social Media Recipe:

1 ½ cups of Facebook for everyday engagement and events.¾ cup LinkedIn for Business to Business contacts (think about your strategic plan…who you would like to partner with).

3 tbls. Pinterest is to visually sell your products or services and/or to connect and engage.A sprinkling of Twitter (micro blogging) is for the day of the event.

Additions to the recipe:

¾ cup monthly or quarterly digital newsletter½ cup of blogger/wordpress for quarterly events, new hires or seasonal adjustments

TAKE ACTION

email me chena.tucker@oswego.edu with Social Media Calendar in the subject line and I will send you a digital copy!!!