Corporate Social Media:

Content marketing on Pinterest

July 2014

Author: Gay Flashman

www.thisisformative.com

Pinterest: popular for sharing

3rd most

popular means

of sharing

content

(surpassing email)

Pinterest: popular for sharing

Pinterest now

drives more traffic

to publishers than

Twitter, LinkedIn,

Reddit and

Google+

combined

Pinterest: popular for sharing

58% user growth

in 2013

(faster than Facebook)

Thought Leadership

On the Pinterest site of PWC

you’ll find information on

cyber security, reports on

retail trends and more of its

corporate insight displayed

both as reports (with links) or

as infographics.http://www.pinterest.com/PwCGlobal/

The human side of your business

Pinterest is a ‘softer’platform

for staff (or comms teams) to

publicise what they love

about an organisation and

to showcase events. Ernst &

Young has focused on this on

its boards, as well as a

swathe of high quality,

infographic content. http://www.pinterest.com/ernstandyoung/

Corporate reputation

Ernst & Young - as well as the

‘great place to work’ vibe,

and the thought leadership

approach – is promoting its

work in the community and

corporate social responsibility

commitment. http://www.pinterest.com/ernstandyoung/

Insights

Some companies use Pinterest

for the curation of thematic

insight around a broad – or

narrow - theme. Also popular

are powerful quotes, such as

this meme on a board by the

World Economic Forum.

http://www.pinterest.com/weforum/

B2B product case study/showcase

There are many B2B companies

showcasing their portfolios of work

on Pinterest. This one is from PCF

Australia, showing its work with the

Commonwealth Bank Australia.

http://www.pinterest.com/pcfaustralia/

Behind the Scenes revealed

Many people are interested in

what happens behind the scenes

of a company. This type of

content enables an organisation

to create a more authentic

reputation for itself. Here’s a nice

example from Maersk.

http://www.pinterest.com/maerskline/

Idiosyncratic brand stuff

For a brand like Microsoft, Pinterest

is another great platform to have

some fun with its brand. These

snippets of everyday corporate life

really can bring a brand or

corporate alive.

http://www.pinterest.com/microsoft/

FORMATIVESocial Media for Business

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Contact: office@thisisformative.com

Website: www.thisisformative.com

Tel: +44 20 8133 8846http://www.pinterest.com/thisisformative/