PETR KRALUSE COMMON SENSE

IN MARKETING

WHO IS THIS PERSON?

PETR KRALMarketing guy

1997 – Vltava.cz (first e-shop in Czech republic)

2006 – Internet Mall (MALL.CZ)

2009 – Netretail Holding (Owner of mimovrste=)

2012 – Rockaway and consultant - Allegro Group (CZ),

El Dorado (RU)

COMMON SENSE

USE YOUR OWN INTUITION

COMMON SENSE

USE YOUR OWN INTUITIONFOCUS ON DETAIL

COMMON SENSE

USE YOUR OWN INTUITIONFOCUS ON DETAILMOST SIMPLE WAY

COMMON SENSE

USE YOUR OWN INTUITIONFOCUS ON DETAILMOST SIMPLE WAY

CUSTOMER PERSPECTIVE

E-COMMERCE MARKETING

40 % ADVERTISING

E-COMMERCE MARKETING

40 % ADVERTISING40 % WEBSITE

E-COMMERCE MARKETING

40 % ADVERTISING40 % WEBSITE

20 % CUSTOMER CARE

ONLINE MARKETING

CPC ADVERTS IN GOOGLE

ONLINE MARKETING

CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES

ONLINE MARKETING

CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES

NEWSLETTERS

ONLINE MARKETING

CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES

NEWSLETTERSWEBSITE (SEO)

PRACTICAL TIPS

THE RIGHT TIMING

PRACTICAL TIPS

THE RIGHT TIMINGINVEST IN COPYWRITING

PRACTICAL TIPS

THE RIGHT TIMINGINVEST IN COPYWRITING

DON‘T LIE

PRACTICAL TIPS

COLLECT DATA

PRACTICAL TIPS

COLLECT DATAA/B TESTS

PRACTICAL TIPS

COLLECT DATAA/B TESTS

DON‘T POINT ADS TO YOUR HOMEPAGE

PRACTICAL TIPS

PRACTICAL TIPS

GO OUTSIDE MORE!

THANK YOU

THANK YOU