Petr Kral (svetovalec za digitalni marketing): Uporabite zdravo pamet!
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Transcript of Petr Kral (svetovalec za digitalni marketing): Uporabite zdravo pamet!
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PETR KRALUSE COMMON SENSE
IN MARKETING
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WHO IS THIS PERSON?
PETR KRALMarketing guy
1997 – Vltava.cz (first e-shop in Czech republic)
2006 – Internet Mall (MALL.CZ)
2009 – Netretail Holding (Owner of mimovrste=)
2012 – Rockaway and consultant - Allegro Group (CZ),
El Dorado (RU)
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COMMON SENSE
USE YOUR OWN INTUITION
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COMMON SENSE
USE YOUR OWN INTUITIONFOCUS ON DETAIL
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COMMON SENSE
USE YOUR OWN INTUITIONFOCUS ON DETAILMOST SIMPLE WAY
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COMMON SENSE
USE YOUR OWN INTUITIONFOCUS ON DETAILMOST SIMPLE WAY
CUSTOMER PERSPECTIVE
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E-COMMERCE MARKETING
40 % ADVERTISING
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E-COMMERCE MARKETING
40 % ADVERTISING40 % WEBSITE
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E-COMMERCE MARKETING
40 % ADVERTISING40 % WEBSITE
20 % CUSTOMER CARE
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ONLINE MARKETING
CPC ADVERTS IN GOOGLE
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ONLINE MARKETING
CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES
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ONLINE MARKETING
CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES
NEWSLETTERS
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ONLINE MARKETING
CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES
NEWSLETTERSWEBSITE (SEO)
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PRACTICAL TIPS
THE RIGHT TIMING
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PRACTICAL TIPS
THE RIGHT TIMINGINVEST IN COPYWRITING
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PRACTICAL TIPS
THE RIGHT TIMINGINVEST IN COPYWRITING
DON‘T LIE
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PRACTICAL TIPS
COLLECT DATA
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PRACTICAL TIPS
COLLECT DATAA/B TESTS
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PRACTICAL TIPS
COLLECT DATAA/B TESTS
DON‘T POINT ADS TO YOUR HOMEPAGE
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PRACTICAL TIPS
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PRACTICAL TIPS
GO OUTSIDE MORE!
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THANK YOU
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THANK YOU