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Daily Printing: An Overview

• In business since 1950

• ESOP since 1991

• Grown from a small 2 man operation on Hennepin Ave to a 70,000 sq ft facility, with room for expansion.

• Long standing business of providing Print Communication Solutions, now including digital print and VDP.

• Leading edge of technology wave, Not BLEEDING EDGE!

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The Battle for Mind Share

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Black & White - Color

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The Power of Color

• Awareness and Comprehension - Up 80%

• Communicate and Sell Ideas - Up 88%

• Timely Payment of Invoices - Up 30%

• Learning and Recall - Up 55% to 78%

Source: CAPV

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Types of Mailings

0.46%

1

Plus 44%

2

3

Plus 45%

Source: Romano & Broudy

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Plus 135%

4

Types of Mailings

Plus 500%

5

Source: Romano & Broudy

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• Building long-term customer relationships.• Building long-term customer relationships.

• Maximizing the value of your customer data using full color, personalized documents.

• Building long-term customer relationships.

• Maximizing the value of your customer data using full color, personalized documents.

• Transitioning to transactional color.

• Building long-term customer relationships.

• Maximizing the value of your customer data using full color, personalized documents.

• Transitioning to transactional color.

• Integrating the power of the Web.

Make it Personal, Make it Count:

• Building long-term customer relationships.

• Maximizing the value of your customer data using full color, personalized documents.

• Transitioning to transactional color.

• Integrating the power of the Web.

• New revenues. Healthier bottom lines.

• Building long-term customer relationships.

• Maximizing the value of your customer data using full color, personalized documents.

• Transitioning to transactional color.

• Integrating the power of the Web.

• New revenues. Healthier bottom lines.

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Cost comparison:

Before VDP VDP

Budget $10,000 $10,000

Pieces mailed 33,000 16,500

Cost per Piece $0.30 $0.61

Response Rate 2% 10%

# of Responses 660 1,650

Cost per Response $15.15 $6.06

Source: Total Repro

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What’s Changed?

The maturation of digital color printing technology will enable

you to communicate with the marketplace with

greater impact.

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Financial Services

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1 to 1 Marketing Communications Documents

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Promotional/Transactional

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EZ Personalization

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Financial Application Web Visual

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Variable Information Documents

Please contact me to see how we can help you with your next

marketing campaign.

Mike Oslund

763-449-6369

m.oslund@dailyprinting.com