Personalize Your Direct Mail
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Daily Printing: An Overview
• In business since 1950
• ESOP since 1991
• Grown from a small 2 man operation on Hennepin Ave to a 70,000 sq ft facility, with room for expansion.
• Long standing business of providing Print Communication Solutions, now including digital print and VDP.
• Leading edge of technology wave, Not BLEEDING EDGE!
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The Battle for Mind Share
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Black & White - Color
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The Power of Color
• Awareness and Comprehension - Up 80%
• Communicate and Sell Ideas - Up 88%
• Timely Payment of Invoices - Up 30%
• Learning and Recall - Up 55% to 78%
Source: CAPV
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Types of Mailings
0.46%
1
Plus 44%
2
3
Plus 45%
Source: Romano & Broudy
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Plus 135%
4
Types of Mailings
Plus 500%
5
Source: Romano & Broudy
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• Building long-term customer relationships.• Building long-term customer relationships.
• Maximizing the value of your customer data using full color, personalized documents.
• Building long-term customer relationships.
• Maximizing the value of your customer data using full color, personalized documents.
• Transitioning to transactional color.
• Building long-term customer relationships.
• Maximizing the value of your customer data using full color, personalized documents.
• Transitioning to transactional color.
• Integrating the power of the Web.
Make it Personal, Make it Count:
• Building long-term customer relationships.
• Maximizing the value of your customer data using full color, personalized documents.
• Transitioning to transactional color.
• Integrating the power of the Web.
• New revenues. Healthier bottom lines.
• Building long-term customer relationships.
• Maximizing the value of your customer data using full color, personalized documents.
• Transitioning to transactional color.
• Integrating the power of the Web.
• New revenues. Healthier bottom lines.
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Cost comparison:
Before VDP VDP
Budget $10,000 $10,000
Pieces mailed 33,000 16,500
Cost per Piece $0.30 $0.61
Response Rate 2% 10%
# of Responses 660 1,650
Cost per Response $15.15 $6.06
Source: Total Repro
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What’s Changed?
The maturation of digital color printing technology will enable
you to communicate with the marketplace with
greater impact.
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Financial Services
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1 to 1 Marketing Communications Documents
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Promotional/Transactional
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EZ Personalization
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Financial Application Web Visual
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Variable Information Documents
Please contact me to see how we can help you with your next
marketing campaign.
Mike Oslund
763-449-6369
