LRG DIRECT MAIL

Lead Research Group

Direct Mail: Overview

Highly Responsive Data

Compelling Creative

Mail/Call Tracking Technology

Timing / Consistency

Agents Scripting

•Official

•Any Color

•Gets Opened

Snap Pack: Official Check?

•Customer Engagement Via Official Dialogue

Brown Craft Envelope:

•Pink Card insert •Customer Engagement Via Official Dialogue

Ex: Top Performing “Snap Pack”Circa 2008

•Statue of Liberty

•Official

•Got Opened

Presentation

Trust

Credibility

Top Performing Snap Pack Example

•Unique Reference Code

•Official Alert

Client Relations Management

Crm.LeadResearchGroup.com

User: Demo123Pass: Demo123

•Instant Information

•Stop The Interrogation!

•Credibility

Call Tracking

Kall8 Call Tracking

•Independent Comp

•Call Recordings

•Real Time Reports

•Geography Reports

•Cost Per Lead

Kall8 Geography Report

•Isolate Closing Area

•Define Target Spends

•Spend Money Where

It Makes Sense

•10,000 Mailers•360 Calls•3.6% Response•$13.88 Per Call

•10% Close•36 Deals•Average $1000 Per deal

•36 Deals x $1000 =$36,000

• $36,000 / $5000

•=720% ROI

The Net/Net - I Want Results!

Track-N-Trace

Where’s My Mail?

Accutrace•Independent USPS

Tracking

•Shows Drop Times

•Real Time Delivery

•Geography Reports

•Delivery % Reports

Highly Responsive Data

Our proprietary data set model uses summarized credit info. along with dozens of databases to create a consumer overlaid compliant database. Our Algorithms Determine a likelihood of Debt Load, Potential Mortgage Lates, incomes, or anything you need. We will also Suppress your data against any other orders. This insures your data is FRESH.

•Summarized Credit Information•Full National Change of Address (NCOA) Database•Coding Accuracy Support System (CASS) Scrub•Indicators: ARMS, Loan Amounts, Credit Card Lates, Loan Dates, •Rate Type,•Modeled Credit Score Range, Second TD Amounts, Age Groups

The Best Part - No One is Mailing To It

Invoice Paid

Order Unique Data

Create Custom 800 Number

Print: Insert Data and Number

Tracking Barcodes Inserted

CRM Seat Created -Data Uploaded

Dropped Or Fed-Ex to USPS

4 Days Ringing Phones (5500 Min Order – PMOD)

Building The Mailing Machine

Sales Type: Assume! The Beauty of mail is: They are Calling you! Have your salesman do less talking and more helping.

1. Talk About Company Achievements

2. Talk About Personal Achievements (Client Stories)

3. Talk About The Strength of The Product

Sample:

Hello - This is Matt, how are you today?

Great! Who do I have the pleasure of speaking with?

Perfect, well Cathy we specialize in reducing loan amounts and

rates without the need to refinance, we have a special program called…... Can I ask what made you call in today?

GET THEM INVESTED – Take Notes on Needs

LRGDirectMail.Com

•Samples

•Tracking Portal

Direct Mail Pros

Highly Filtered Data

Highest Quality Call

Low Call Cost If Done Right

Callers Are Educated (Readers)

DR: Specific / Quantifiable

Direct Mail Cons

Expensive If Done Wrong

24 Hour Calls

USPS Unpredictable

Callers May Shop

Direct Mail Pros Data Is Filtered Highest Quality Call Can Be Low Call Cost

Direct Mail Cons Can Also Be Very Expensive No Time Filters USPS Unpredictable

Mail: Nutshell

Watch Out For:

“Murphy's Law”

Consistency is Key

Bad Drops Happen To the Best of Us

USPS Can Be Slow

Scripting is MOST IMPORTANT

30-60% ARE Closable