SOCIAL MEDIA FOR JOB SEARCH

CHRIS TELLINGCHIEF MARKETING TECHNOLOGIST

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GOALS TODAY - (WILL SHARE THESE SLIDES AFTERWARDS)

• 3-Essentials of Personal Branding

• How to create a digital footprint for yourself?

• How to get the most out of LinkedIn

• How do you make your profile effective?

• Why treat LinkedIn as a search engine?

• How do you get an ALL STAR Rating?

• How do position yourself to both get found and get recommended?

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May 22nd, 2014Customer Loyalty In A Digital World

www.cincinnatiama.org

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SOCIAL NETWORKING

Chris,

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SOCIAL NETWORKING

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CREATE YOUR DIGITAL FOOTPRINT

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CREATE YOUR DIGITAL FOOTPRINT

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FOCUS ON YOUR SKILL NOT AGE

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FOCUS ON YOUR SKILL NOT AGE

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FOCUS ON YOUR SKILL NOT AGE

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SOCIAL MEDIA FOR JOB SEARCH84% employers use social media for recruitment

90% of them use social networks to screen a candidate

69% have rejected candidates based on their findings

LinkedIn, Twitter, and Facebook are widely used tools

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WHY DO RECRUITERS & HIRING MANAGERS USE SOCIAL MEDIA?Save time and cost

Fact checking

Uncover inconsistencies, resume fluff

Discover passive talent

Culture fit

Recommendations

Can I trust this candidate?

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HUMAN PSYCHOLOGY

Concept of “Mere Exposure Effect”psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them

KNOW, LIKE, TRUST

Use social media as your personal brand advocate

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FUNDAMENTALS…What type of job are you looking for?What’s your area of expertise?Which industry/s? What’s my target location?What are my target companies?Who are my industry influencers?

Ask these fundamental questions BEFORE you start your social media journey

Align your social media goals with your networking strategy

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PERSONAL BRANDING…Show your passion

Show your personality

Value proposition

Top of mind association, keywords

Your physical appearance

Make a brand statement, create a brand that’s uniquely YOU

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PERSONAL BRANDING…Things to avoid saying in social media

Expressing strong opinions

Controversial Matters

Religious Beliefs

Negative Comments

Party Pictures

Anything that is not appropriate in a work environment, is also not appropriate in social media

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SOCIAL MEDIA FOR JOB SEARCHGet found, get noticedNetworking/build connectionsBe informed, follow/like companiesResearch the profile of recruiters/ hiring managerDevelop visibility in your communityStart a conversation

Social media is not a magic bullet to get a job but it can give you a competitive advantage

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BE CONSISTENT WITH YOUR STORYAbout me section

Business cards

Email signature

Job portals

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BE VISUAL

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SOCIAL MEDIA IS ABOUT SHARING

Social and personal personas converge

Be helpful, be eager to share your knowledge

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SOCIAL NETWORKING

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CONTENT MATRIXWhat type of content should I post?

Marketing/ Skills Management/ Entrepreneurship

Passion

LinkedIn 70% 20% 10%

Twitter 50% 30% 20%

Facebook 20% 20% 60%

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CREATE YOUR DIGITAL FOOTPRINTLinkedInFaceBookTwitterGoogle PlusBlogIndeed ResumeAbout.meMeet Up GroupsYouTube VideosCommenting on blog postsSEO Basics

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PERSONAL BRANDING USING SOCIAL MEDIA IS A JOURNEY,

NOT A DESTINATION

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LINKEDIN EFFECTIVENESS

Linkedin as a search engine

Prime space, heat maps, eye tracking

Measure Results. Are recruiters contacting me?

ALL-STAR Rating

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LINKEDIN EFFECTIVENESS

Place Keywords at the right places: Headline, Summary, Job Titles, Skills, Education, Publications, Links and Samples

Customize URLs: Use your profile name

Summary & Specialties

List your skills & expertise

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BUILDING AN EFFECTIVE PROFILE ON LINKEDIN

• Profile photos (Physical appearance)

• Reverse Engineering

• Search for others’ profiles using your top keywords

• Don’t show irrelevant assignments

• Skills versus chronological order to cover gaps

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BUILDING AN EFFECTIVE PROFILE ON LINKEDINGet training, update skills

Undertake pro bono assignments/internships

Be strategic in choosing your volunteering assignments

Highlight your strengths

Don’t go for perfection

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ALL STAR PROFILEComplete your profile

Skills, Prime Space, Photos

Get at least 3 recommendations

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LINKEDIN EFFECTIVENESS

Keep measuring make changes and see what works

“Looking” – “Job Seeking”

Showing personality on LinkedIn

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MAKING CONNECTIONSBeing active on LinkedIn means:• Posting articles, participating in groups, commenting on status

updates, congratulating, and most importantly, connecting• Updating, endorsing, getting endorsements, getting and giving

recommendations• Following companies/brands, influencers, commenting on their

blog articles and their status updates

Networking:• Include a personal message• Join groups• Paid membership: INMAILS

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LINKEDIN CONNECT MESSAGEPersonalization

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LINKEDIN CONNECT MESSAGEPersonalization

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LINKEDIN INTRODUCTIONPersonalization

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LINKEDIN INTRODUCTIONPersonalization

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THE ULTIMATE LINKEDIN POWER USER SECRETYou can reach almost ANYONE on LinkedIn without paying for inMail or having any 2nd or 3rd connection to them...

How?

GROUPS!

But it is hidden and takes a few steps....

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EMAIL - PROFESSIONALPlease don’t use:

@aol.com, @fuse.net, @cinci.rr.com, @hotmail.com, @yahoo.com

NEVER use

sexybaby721@anything.com

DO USE (and get) if you can something easy to remember:

firstname.lastname@gmail.com (chris.telling@gmail.com)

@outlook.com

@icloud.com

Or for $12/year get your own - I have chris@graphicvillage.net 49

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