Adv 400: New Media Strategy Carlie  Buehl  Adam  Glass  Aston  Hunt  

Rachel  Nelson  

Perfect  Prom  Project  Info  

• 2005:    Founded  by  

Autumn  Griffin  

Our  Big  Idea  

• Get  the  word  out!  

Groundswell  Goal:  

• Supporting  

Groundswell  Goal:  

• Energizing  

POST Analysis

People  

Objectives  

• Spread  the  Perfect  Prom  Project  to  2  other  campuses  in  2011  

• Help  other  campuses  implement  the  Perfect  Prom  Project  

• Increase  traffic  to  online  communities  by  20%  each  year  

Strategy  

• Collaboration  

Technology  

• Wiki  

• Facebook  Page  

• Online  Video  

Implementation

Online  Video  

Results  &  Measurement  

• Wiki:    Measure  increase  in  traffic  with  Google  Analytics  and  participation  

• Facebook  Page:  Facebook  Insights  

• Participation  of  other  colleges  

• Results  so  far...  

Lessons  Learned  

S UPER IDEA

Lessons  Learned  

• What  would  be  done  differently?  • More  Implementation  Research  

• Advice  to  others  • Be  prepared  for  pickiness  with  clients  • Power  from  relevancy  in  all  parts  of  POST  

Questions?