Perfect Prom Project

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Final Presentation on the Perfect Prom Project. Published by Carlie Buehl, Adam Glass, Aston Hunt, and Rachel Nelson of the University of Illinois for Advertising in New Media Class with Eric Hansen.

Transcript of Perfect Prom Project

  • 1. Adv 400: New Media StrategyCarlieBuehlAdamGlassAstonHunt RachelNelson

2. PerfectPromProjectInfo 005:2 FoundedbyAutumnGrin 3. OurBigIdea etthewordout!G 4. GroundswellGoal: upporting S 5. GroundswellGoal: nergizing E 6. POST Analysis 7. People 8. Objectives SpreadthePerfectPromProjectto 2othercampusesin2011Helpothercampusesimplement thePerfectPromProjectIncreasetractoonline communitiesby20%eachyear 9. Strategy ollaboration C 10. Technology WikiFacebookPageOnlineVideo 11. Implementation 12. OnlineVideo 13. Results&Measurement Wiki:Measureincreaseintracwith GoogleAnalyticsandparticipationFacebookPage:FacebookInsightsParticipationofothercollegesResultssofar... 14. LessonsLearned 15. S UPERIDEA 16. LessonsLearned Whatwouldbedonedierently?MoreImplementationResearch AdvicetoothersBepreparedforpickinesswithclientsPowerfromrelevancyinallpartsofPOST 17. Questions?