Perfect Prom Project
description
Transcript of Perfect Prom Project
Adv 400: New Media Strategy Carlie Buehl Adam Glass Aston Hunt
Rachel Nelson
Perfect Prom Project Info
• 2005: Founded by
Autumn Griffin
Our Big Idea
• Get the word out!
Groundswell Goal:
• Supporting
Groundswell Goal:
• Energizing
POST Analysis
People
Objectives
• Spread the Perfect Prom Project to 2 other campuses in 2011
• Help other campuses implement the Perfect Prom Project
• Increase traffic to online communities by 20% each year
Strategy
• Collaboration
Technology
• Wiki
• Facebook Page
• Online Video
Implementation
Online Video
Results & Measurement
• Wiki: Measure increase in traffic with Google Analytics and participation
• Facebook Page: Facebook Insights
• Participation of other colleges
• Results so far...
Lessons Learned
S UPER IDEA
Lessons Learned
• What would be done differently? • More Implementation Research
• Advice to others • Be prepared for pickiness with clients • Power from relevancy in all parts of POST
Questions?