Post on 08-Feb-2017
Your people are you brand
Traditional approaches are outdated
replaced by peer to peer interaction
the control is lost
Hire the right people for success
Build an employer brand?
NOOOOOOOOOOOOO!!!!!!!!!!!!!!!!
The journey
If the people are your brand, then…
…treat them like citizens
Freedom versus Liberty
Freedom
“For the Norse, Anglo-Saxon, Dutch and other Germanic tribes of northern Europe, “freedom” was a birth right of free peoples, which they considered themselves to be. Individuals might have differences in status and wealth, but all were literally “born free.” All were equal before the law and all had come into the world possessing “rights” that had to be mutually respected on threat of banishment.”
Colin Woodward: “American Nations – a history of the eleven rival regions in North America
Liberty
“The Greek and Roman political philosophy…assumed the opposite: most humans were born into bondage. Liberty was something that was granted and was thus a privilege, not a right. Some people were permitted many liberties, others had very few, and many had none at all. …Liberties were valuable because most people did not have them and were thought meaningless without the presence of a hierarchy.“
Colin Woodward: “American Nations – a history of the eleven rival regions in North America
Leadership
Citizenship
Culture
Culture can be managed
You don’t think so?
Yes, it can
John Balmer’s ac2id approach
Establish your values
Transfer values into behaviours
From customer centric to people centric
Bringing it to live
Using modern techniques
A tech stack for culture
Thank you.
@FelixWetzel