The Passion Conversation: Brand Manage Camp
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Transcript of The Passion Conversation: Brand Manage Camp
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HELLO.
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I WAS BORN WITHOUT A NAME.
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ROBBIN
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ROBBINROBBIN
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GRANDMAMY SWEET
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IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...
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IF YOU DON’T LIKE PEOPLE
GET OUT OF MARKETINGPERIOD.
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LET’S GET
GEEKY
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*Source: Renana Peres, Ron Shachar, Mitchell Lovett
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LOVETHE BEST BRANDS,
are the ones that never let us forget
the MOSTthe brands we
PEOPLEhow it feels to be GOOD
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LOVE STORIES
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23 MILLIONneed treatment for addiction*
*SOURCE: SAMHSA
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3 MILLIONactually seek it.*
*SOURCE: SAMHSA
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REFRAMINGthe conversation
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ADDICTIONto...
from talking about
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RECOVERY...talking about
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BOXjourney
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409stories sharedon the web to date.
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WEBSITEGROWTH
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OFFLINE.
of WORD OF MOUTHHAPPENS...
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6kand events sponsored
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SONSHINE
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ROB MORRIS
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UH.OHWE HAVE
A PROBLEM
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TWO CHILDREN EVERY MINUTE
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STORYtell us your
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FILL IN THE BLANKI AM...
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OFFLINE.
of WORD OF MOUTHHAPPENS...
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POWERFULRESULTS
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4Xmore donations since changing their name.
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20,000Love 146twibbons
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394Task Forces
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1oooffline eventsin the last six months.
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500k+hits per month.
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250user submittedvideos in thelast year.
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250
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250user submittedvideos in thelast year.
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250user submittedvideos in thelast year.
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250user submittedvideos in thelast year.
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250
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250
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250
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Q&A.@robbinphillips
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MORE ONE
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USEOUR FANS
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LEVERAGEOUR ADVOCATES
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YOU LOVE THEM
You can become famous for the people who love you. For the way