Building Brand Engagement through In-App Communication

Author and curator of mobile app books, research and insights

New report release

App Explosion

Shift happens

App Stagnation

We want what we want how we want it

We want two-way dialog

What’s at your disposal

Push notifications

In-app messaging

Text Messaging

In-app chat

The power of Push

! Permission-based ! Multi-purpose ! Cost-effective ! Measurable & trackable

Rich and rewarding

! Feature-rich content ! Personalization ! Context ! A/B testing

ABC News let’s us choose

Results from the first 100 days

70% of the audience is using personalized push alerts and the story inbox

•  Over half a million stories have been starred

•  3x more video is being watched compared to the previous app

Source: Urban Airship

Mobile mechanics

In-App Chat Sets the Bar

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Amazon Mayday Experience

Engaging app experiences = Significant business benefits

! keep in touch with customers ! drive traffic to destinations ! increase time spent in the app ! advise of new app features ! re-engage with dormant app users ! deliver reminders and alerts (location-specific

offers) ! segment as part of the A/B testing process ! conduct market research

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Thanks!

Peggy Anne Salz

mobilegroove.com

Founder & Chief Analyst peggy@mobilegroove.com Twitter: @peggyanne  Skype: peggy.salz Mobile: +49 172 245 1028