Peggy Anne Salz, Author of "The Everything Guide to Mobile Apps", MobileGroove
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Transcript of Peggy Anne Salz, Author of "The Everything Guide to Mobile Apps", MobileGroove
Unleashing App Potential:
Mobile Apps & The 3Ms
MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.
The Everything Guide to Mobile AppsA practical, crowd-sourced book
providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.
The 3 M’s
•Money
•Marketing
•Maintenance
Money
VC Investments Bounce Back
Source: Rutberg & Company
An astounding $1 billion was invested in consumer apps
Source: Rutberg & Company
Source: Rutberg & Company
Top Investments in Mobile
Shifting Top 10 Mobile App Landscape
Top Ten Internal Applications Through 2011
• Email, Calendar, Contacts• Mobile-optimized Intranet
Access• Field Service (Dispatch,
Work Orders, etc.)• CRM• Business Intelligence• Custom Sales Tools• Custom Internal Workforce
Apps• Video Conferencing• Travel & Expense• Field Service, Location
Based Services
Top Ten Internal Applications Most Likely to be Mobilized in 2012
• Business Intelligence• CRM• Custom Internal Workforce
Apps• Mobile-optimized Intranet
Access• Field Service (Dispatch,
Work Orders, etc.)• Custom Sales Tools• Field Service, Location
Based Services• Travel & Expenses• Email, Calendar, Contacts• ERP
Source: Mobile Enterprises
Marketing
Developers Continue to Struggle
Advertising: Popular, but does it pay?
The market and models move fast
Feedback is IMPERATIVE
Maintenance
A Lot Can Go Wrong…
… But Where?
Make Way For Mobile APM
Source: Crittercism
“The developer learning curve is far steeper on the business side than on the coding side, and its getting steeper.”
George Karavias Developer & CEO, Anlock
Source: Developer Economics 2013
Thanks!
Peggy Anne Salz
mobilegroove.com
Founder & Chief [email protected]: @peggyanne & @mobilegrooveSkype: peggy.salzMobile: +49 172 245 1028