Pay Per Click & social media in Audiology Marketing

Post on 21-Feb-2017

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Transcript of Pay Per Click & social media in Audiology Marketing

Audiology EngineAudiology Website Design & Audiology SEO That Drives

Leads To Your Practice

Pay Per Click

Advert Quality & Landing Page

Are Key

Relevancein PPC

Advert Quality & Advert Relevance= Less Money

Focus on one product or

service only

Carefully Worded Advert That

Mirrors Landing Page

Landing Page Content

A Page That Drives ConversionCopy That EngagesCopy That InspiresCopy That drives Action

Adding The Campaign

Campaign Settings

Targeting Locations

Setting Up The Advert

Adding Keywords

Manage Your Campaign

Watch out for broad keyword matches and

exclude the ones that are not qualified

Change Up Adverts that

are not working

Set Conversion Parameters and monitor

them

Social is important

FacebookTwitter

YouTube

Facebook Advertising

Early Days But Very Interesting