Pay Per Click & social media in Audiology Marketing
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Transcript of Pay Per Click & social media in Audiology Marketing
Audiology EngineAudiology Website Design & Audiology SEO That Drives
Leads To Your Practice
Pay Per Click
Advert Quality & Landing Page
Are Key
Relevancein PPC
Advert Quality & Advert Relevance= Less Money
Focus on one product or
service only
Carefully Worded Advert That
Mirrors Landing Page
Landing Page Content
A Page That Drives ConversionCopy That EngagesCopy That InspiresCopy That drives Action
Adding The Campaign
Campaign Settings
Targeting Locations
Setting Up The Advert
Adding Keywords
Manage Your Campaign
Watch out for broad keyword matches and
exclude the ones that are not qualified
Change Up Adverts that
are not working
Set Conversion Parameters and monitor
them
Social is important
FacebookTwitter
YouTube
Facebook Advertising
Early Days But Very Interesting