7172019 (Part 2) Purpose Driven Capitalism

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Page 45wwwsdbjcomSAN DIEGO BUSINESS JOURNAL - Special ReportOctober 5 2015

Nomination DeadlineDecember 7 2015

This event recognizes our local industry leadersrsquo great

achievements within their companies and in the community The

winnersand 1047297nalists are lauded for demonstrating determination and insight

yielding huge successes for their organizations These executives have taken the

lead in driving their businesses and the local economy The San Diego Business Journal

honors these CEOs by hosting an exclusive reception and awards program to honor

the winners 1047297nalists and guests

An independent panel of judges will select winners in the following categories

Public Company (publicly traded) bull Privately held Company

Nonpro1047297t Organization (eg 501(c)3) bull Business Nonpro1047297t (eg credit union)

Government Agency bull Family-Owned Business bull Education

Nomination Deadline December 7 2015

You may nominate or order tickets online at wwwsdbjcombizevents Ticket price includes a 26-week subscription to the San Diego Business Journal ($1500 allocated to the subscription)

Current subscribers may gift their 26-week subscription to a colleague

Event Information Contact the Events Department at 8582776695

ThursdayJanuary 28 2016

400 - 500 pm Networking500 - 600 pm Awards Program

600 - 700 pm Networking

Special Awards Reception with

hosted hors doeuvres and cash bar

SAN DIEGO BUSINESS JOURNALrsquoS 9TH ANNUAL

MOST ADMIRED

CEO AWARDS

Presented by

Reserve your space today atwwwsdbjcombizevents

Ticket price includes a 26-week subscription to the San Diego Business Journal ($1500 allocated to the subscription)

Current subscribers may gift their 26-week subscription to a colleague

Event Information Contact the Events Department at8582776695

PRESENTS

2016 Economic TrendsEvent

Thursday January 7 2016

Paradise Point Resort amp Spa1404 Vacation Road San Diego 92109

700 - 730 am RegistrationNetworking730 am Breakfast

800 - 1000 am Program

Breakfast will be served

from page 47

Capitalism

A recent example of empathy andemployee engagement put into practicecomes from Howard Schultz CEO ofStarbucks who has a 91 percent approv-al rating by employees according to aGlassdoor survey In a memo sent bySchultz to address the effects of the stockmarket plunge in late August he wrote

to his employees encouraging them toshow special concern for consumers andto remember that success as a company isnot an entitlement but earned every dayHe went on to coach employees to main-tain sensitivity to customerrsquos feelings andto work as a team to exceed customerexpectations Regardless of onersquos feelingsabout why Schultz wrote the memo em-ployee engagement and customer loyaltyare responsibilities and privileges Schultzdoes not take lightly or for granted

Examples of local companies with ahigh emotional intelligence aptitude andfocused strategy on people planet andpro1047297t include Barney amp Barney whogive their employees generous Volunteer

Time Off (VTO) to contribute to thecommunity Sempra Energy a championof sustainability practices through theirlow-carbon business model and MissionFederal Credit Union who for years hassupported numerous nonpro1047297t partnersgiving of their time talent and treasure

If by now yoursquore not sold on the strat-egy of people planet and pro1047297t therersquosa strong possibility your customers andemployees are Consider the possiblerami1047297cations of implementing a CSR

strategy to your new or existing businessmodel Your employees feel irreplace-able regarded as assets with high valuecontributions your customer feels deeplyconnected to your brand because of yourunique investment in their situation andneeds and your business is making lessof an environmental footprint If any ofthese outcomes do not sound desirable toyou keep doing business as usual How-ever the rising tide of business is headedin an entirely different direction whereldquobusiness as usualrdquo is about to take on awhole new meaning

Shannon McCrary is founder ofAmericarsquos Kindest City which consults onCorporate Social Responsibility

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Guest Commentary and correctionsNels Jensen Editor in Chief njensensdbjcom

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P r es s R ea d er c o m + 1 6 0 4 2 7 8 4 6 04 bull ORIGINAL COPY bull ORIGINAL COPY bull ORIGINAL COPY bull ORIGINAL COPY bull ORIGINAL COPY bull ORIGINAL COPY bull