Media Relations

Relevant or Relic?

Purpose-Driven Public Relations

Media Relations• Contacts• Credibility• Content• Cooperation• Compassion

Purpose-Driven Public Relations

Media Consumption

Purpose-Driven Public Relations

Why Media Relations?• Credibility• Third-party endorsement• Thought leadership• Employee pride/engagement• Content• SEO support

Purpose-Driven Public Relations

Outnumbered• 2013 – PR pros to reporters – 3:1

• 2015 – PR Pros to reporters –

5:1Pew Research

Purpose-Driven Public Relations

Contacts• Client goals/objectives• Priorities• Introductions• Know the reporter• Know their beat• Persistence• Bloggers as reporters

Kim Zetter, Wired

Purpose-Driven Public Relations

Contacts• Client goals/objectives• Priorities• Introductions• Know the reporter• Know their beat• Persistence• Bloggers as reporters

Purpose-Driven Public Relations

Credibility• Honesty• Integrity• Reliability• See their story• Stand up for your client and the facts

Purpose-Driven Public Relations

Snowflake the Albino Gorilla

Content• Better to give than

receive• Make it news (not olds)• Unique• Value• Would you read it?• Tools• Press release• Pitch• Brief• Social media• Rich content

Purpose-Driven Public Relations

Purpose-Driven Public Relations

Cooperation• Deadlines• Make them look good• Think ahead• Do more than asked• Think beyond your client• Think visually

Purpose-Driven Public Relations

Compassion• Understand their stress• Responsiveness/

deadlines• Visit a newsroom• Ask questions• Listen

Purpose-Driven Public Relations

Relevant

Purpose-Driven Public Relations

• Relationships still matter• Story telling is critical skill• More competition for fewer column inches• Clients expect/demand it• Influencing public opinion• People still consume news

Thank you and Happy Pitching!!Contact David Chatham at Purpose-Driven PR:dachatham@gmail.com919-602-9612

Purpose-Driven Public Relations