Pandora Proposal - The Graduates

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Business Proposal for Pandora Internet Radio

Transcript of Pandora Proposal - The Graduates

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Strategic Business Proposal

Prepared by:Angela Young, Jennafer Kovacs, Nathan Tindall,

Lashantell Williams, and Derrick Triscornia

Wednesday, May 21, 2014

ABOUT

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InternalAnalysis

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Look Feel

Usability

User Experiance

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http://www.jesseweb.com/wordpress/wp-content/uploads/2010/08/PandoraFullPageAd.png

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Customer Relationshttp://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png

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Financial

Standing

http://www.starterfinancialmodel.com/assets/img/graph.png

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Organizational Strenghts

Everlasing Brand

Loyal Customers

Growing Users and Market Share

Free

User Experiance

Organizational Weakness

Costly Royalty Payments

Demand for more Muscic

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“the issue is not the current royalty rate structure, but a flaw in Pandora’s business model”

Richard Greenfield, BTIG  analyst

http://www.studiobriefing.net/wp-content/uploads/2011/02/Richard_Greenfield10.jpg

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Customers

http://www.coverbooth.com/covers/cover/1815/most-punk-headset-for-music-listeners-cool-timeline-covers

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http://tempusnova.com/stop-collaborate-and-listen-with-google-apps/

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External Analysis

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S

W

O

T

Less Advertising

High cost of Royalties

Reach other audiences

Market Saturation of Online RadioWednesday, May 21, 2014

Competitorshttp://www.flickr.com/photos/32443938@N03/5200175187

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Business Climate

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Business Oppurunity

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Business Threats

http://upload.wikimedia.org/wikipedia/en/0/0c/ITunes_11_Logo.png http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png

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Organizational Challenges

Increase AdsIncrease Users

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Livehttp://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png

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Operations

http://www.evancarmichael.com/blog/2011/11/22/top-5-operational-mistakes-entrepreneurs-make/

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$7 Monthly Subscriptions

Pandora Chain

Social Media

Word of Mouth

http://www.bedrockdata.com/blog/the-data-receiver-data-integration-for-sales-reps/

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Legal Factors

http://www.flickr.com/photos/69745459@N00/5682716314

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Ethical

http://www.flickr.com/photos/61423903@N06/7369580478

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Financial Overview

Increase in Net Loss2011-2013 210% increase in

net profit140% Gross Profit

http://www.va.gov/finance/images/finance01.png

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Ratio Analysis Chart

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Stock Price Chart

2014,  DailyFinance)

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Streaming Radio Market Share Chart

(Padilla,  2014)

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Proposal Cost to Pandora (in thousands)

Financial Benefit to Pandora (in thousands)

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Timeline and Proposed Milestone

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1. Product Development

2. Network and Connect

3. Success followed by customer satisfaction

Live

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Thank you

Wednesday, May 21, 2014