Pandora Proposal - The Graduates

http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png

Strategic Business Proposal

Prepared by:Angela Young, Jennafer Kovacs, Nathan Tindall,

Lashantell Williams, and Derrick Triscornia

Wednesday, May 21, 2014



Livehttp://i1.ytimg.com/vi/6i1mr9amqeg/maxresdefault.jpg http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png


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ABOUT





InternalAnalysis

http://www.zanebenefits.com/hs-fs/hub/149308/file-405620932-png/rate_analysis.png




Look Feel

Usability

User Experiance


http://www.jesseweb.com/wordpress/wp-content/uploads/2010/08/PandoraFullPageAd.png




Customer Relationshttp://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png


http://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png

http://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png

Financial

Standing

http://www.starterfinancialmodel.com/assets/img/graph.png




Organizational Strenghts

Everlasing Brand

Loyal Customers

Growing Users and Market Share

Free

User Experiance

Organizational Weakness

Costly Royalty Payments

Demand for more Muscic


“the issue is not the current royalty rate structure, but a flaw in Pandora’s business model”

Richard Greenfield, BTIG analyst

http://www.studiobriefing.net/wp-content/uploads/2011/02/Richard_Greenfield10.jpg


Customers

http://www.coverbooth.com/covers/cover/1815/most-punk-headset-for-music-listeners-cool-timeline-covers


http://tempusnova.com/stop-collaborate-and-listen-with-google-apps/




External Analysis


S

W

O

T

Less Advertising

High cost of Royalties

Reach other audiences

Market Saturation of Online RadioWednesday, May 21, 2014

Competitorshttp://www.flickr.com/photos/32443938@N03/5200175187


http://www.flickr.com/photos/32443938@N03/5200175187


Business Climate

http://tremorvideo.com//wp-content/uploads/2013/07/technology_hero.png




Business Oppurunity

http://www.lyngsat-logo.com/hires/dd/dmx_lam.png




Business Threats

http://upload.wikimedia.org/wikipedia/en/0/0c/ITunes_11_Logo.png http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png


http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png

http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png

http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png

http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png

Organizational Challenges

Increase AdsIncrease Users

http://icons.iconarchive.com/icons/visualpharm/ios7v2/256/Decisions-Decision-icon.png




Livehttp://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png


http://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png

http://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png

Operations

http://www.evancarmichael.com/blog/2011/11/22/top-5-operational-mistakes-entrepreneurs-make/




$7 Monthly Subscriptions

Pandora Chain

Social Media

Word of Mouth

http://www.bedrockdata.com/blog/the-data-receiver-data-integration-for-sales-reps/




Legal Factors



Ethical





Financial Overview

Increase in Net Loss2011-2013 210% increase in

net profit140% Gross Profit

http://www.va.gov/finance/images/finance01.png




Ratio Analysis Chart


Stock Price Chart

2014, DailyFinance)


Streaming Radio Market Share Chart

(Padilla, 2014)


Proposal Cost to Pandora (in thousands)

Financial Benefit to Pandora (in thousands)


Timeline and Proposed Milestone


1. Product Development

2. Network and Connect

3. Success followed by customer satisfaction

Live





Thank you


Pandora Proposal - The Graduates

Business

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