Google Adwords Match Types

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Paid Search

Keywords .

Ads

Landing Pages

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Google Grants

• Paid search stipend available to 501(c)(3) organizations

• Restrictions– $10,000 monthly (or $330 per day)–Maximum CPC of $1.00– Keyword Campaigns only– Text Ads only– Ads only appear on Google.com

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Match Types

Example: tampa food bank

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Broad Match

• tampa food bank– Show ad if any word in the phrase is

searched

• Broad Match will show:– tampa food bank– tampa food truck– tampa toy store– food in tampa– tampa bank

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Phrase Match

• “tampa food bank”– Show ad when the phrase and close variants

are searched

• Phrase Match will show:– tampa food bank– tampa food bank directions– tampa food bank donations– tampa bay food bank– south tampa food bank

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Exact Match

• [tampa food bank]– Show ad only when the phrase is

searched

• Exact Match will show:– tampa food bank

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Modified Broad Match

• tampa +food +bank– Show ad when words noted with a “+” are

searched

• Modified Broad Match will show:– tampa food bank– clearwater food bank– food bank volunteering– food bank locator– food bank of florida

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Match Types

Broad Match

Modified +Broad +Match

“Phrase Match”

[Exact Match]

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Applying Match Types

• Augment Existing Keyword List– Implement Match Types

• Utilize Jumbo Keyword– Applies match types– http://jumbokeyword.com

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Thank You

• Chris Sietsema• c

hris@teachtofishdigital.com

• 480.570.1636