Paid Search Relationships: It's Complicate - Friends of Search
Paid search wars
-
Upload
sarmad-ali -
Category
Documents
-
view
217 -
download
0
Transcript of Paid search wars
-
8/19/2019 Paid search wars
1/12
By:John Sharp & Des Lafey,University of Kent
Paid SearchEngines
-
8/19/2019 Paid search wars
2/12
Presenters
• Sarmad Ali
• Kamran Ahmed
•
Husnain Hamid
-
8/19/2019 Paid search wars
3/12
• Tim Berners-Lee inented !!! in
"##$%• iola!!! '(#)*, post s+ript%
• ello '#)*, "st .raphi+ /ro0ser%
•1osai+ '#2*
• 3ets+ape 3ai.ator '#4-(#5*
• 67+ite '#2* and 8ahoo9 '#4*
-
8/19/2019 Paid search wars
4/12
-
8/19/2019 Paid search wars
5/12
ate.oriin. Sear+h
•
!e/ ra0lers'Spiders*
"% isits pa.es, re+ords& stores in;ormation,
lin
-
8/19/2019 Paid search wars
6/12
• Human 6dited Dire+tories – Humans reie0 0e/sites%
– @r.anied into hierar+hi+al +ate.oriese%.% Business, Shoppin., 3e0s et+%
-
8/19/2019 Paid search wars
7/12
6mer.en+e o; Portals
-
8/19/2019 Paid search wars
8/12
• Jerry 8an. & Daid ilo,"##4%
• they 0anted to 0in Stan;ordantasy Bas
-
8/19/2019 Paid search wars
9/12
-
8/19/2019 Paid search wars
10/12
• Laun+hed in "##5%
• onerted ;rom
su/s+ription /ased dial upseri+e into an SP%
• om/ination o; 0alled.arden & open portal%
• Proided sear+h ianuirin.Hotmail%
-
8/19/2019 Paid search wars
11/12
PortalFoller+oaster
• "##$s sa0 a /oom in adertisement in GSrea+hin. C /illion%
• Adertisers 0ere desperate to +apture.ro0in. online audien+e%
• in )$$$s aluations o; dot +oms 0ere s
-
8/19/2019 Paid search wars
12/12
Sear+h: A 3e+essary 6ilI
• nitially portals didn(t thin< o;sear+h as a diferentiatin.element%
• 8ahoo, 1S3, & A@L 0ere payin.n