Packaging’s Disruptive One-Handed OpeningPackaging’s Disruptive One-Handed Opening Presented by...

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Transcript of Packaging’s Disruptive One-Handed OpeningPackaging’s Disruptive One-Handed Opening Presented by...

Packaging’s Disruptive

One-Handed Opening

Presented by

Neil Kozarsky CEO & President

CONFIDENTIAL 2

Snapsil  is  a  new  market  op0on  in  the  dynamic  realm    of  one-­‐handed  easy  open  packaging  

The  “snap”  feature  conveys  many  posi0ve    a;ributes  to  consumers  

Do  not  underes0mate  the  value  of  enhancing    a  consumer’s  experience  with  a  brand  

Snapsil  is  commercially  validated  and  will    be  a  factor  in  many  market  segments  

Key Takeaways

CONFIDENTIAL 3

Multi-task, more in less time

CONFIDENTIAL 4

THEN NOW

Packaging must align with a one-handed world.

CONFIDENTIAL 5

THEN NOW

Packaging must align with a one-handed world.

CONFIDENTIAL 6

THEN NOW

Packaging must align with a one-handed world.

CONFIDENTIAL 7

Source: Essentra Packaging Survey

Opening packaging is the key frustration.

81% said difficult to open or used

tool.

STUDIES SHOW: Consumers want convenient packaging

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Source: Packaging Matters™

STUDIES SHOW: Package attributes have impact

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Enhancing Experience Matters

COFFEE PHONE

SHOPPING BOX BEER

WATER

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An integrated ‘easy opening’ for single use portion packs

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One hand Easy Open action 1 Audible cue of

Freshness & Integrity 2 No Mess directed dispensing 3 Active & Involving

experience 4

Provides users easy portion control, enhanced experience

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Rapid Fracture Path Technology (RFPT)

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ü     ü      ü      ü     

RFPT maintains thermoform material barrier properties

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Openings can be customized to application requirements

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Potential to REDUCE source materials

reduc'on  in  raw    material  energy    Cradle  to  factory  gate      

62% reduc'on  in  raw  material  green      House  gas  emission    

49%

Segment Example Snapsil® Solution

Pack weight 7.9 grams

Pack weight 2.1 grams

VS

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Technology is validated with proven partners

Inline FFS Machine by MULTIVAC Four Years in Development Fully operational line at T.H.E.M.

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Customer Marketplace

Start to finish capabilities exist to support commercialization

Pack Design

Packaging Material Company

Machine Solution

Development & Contract Packaging

Snapsil Australia patented technology, royalties

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Proven go-to-market capabilities in place

CONFIDENTIAL 19

Crush Pack

4  Pack  Bo:le    Snap Stick

Stand up Bottle

Core range or custom design options available

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An expanding range of design options

Coffee Dairy Dry Foods Beverages Condiments Nutrition Dressings Confectionary Cleaning

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Broad application across multiple markets

Coffee   Dairy     Beverages   Dry  Foods    

Condiments    Confec'onary    Cleaning   Dressings    Nutri'on    

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SALAD DRESSINGS TOPPINGS

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COFFEE CONDIMENTS

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BEVERAGES

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CONFECTIONARY DRY FOODS

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DAIRY NUTRITION

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CLEANING

AND MORE

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Commercialization has commenced

USA  &  European  launches  during  2014  

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Snapsil  is  a  new  market  op0on  in  the  dynamic  realm    of  one-­‐handed  easy  open  packaging  

The  “snap”  feature  conveys  many  posi0ve    a;ributes  to  consumers  

Do  not  underes0mate  the  value  of  enhancing    a  consumer’s  experience  with  a  brand  

Snapsil  is  commercially  validated  and  will    be  a  factor  in  many  market  segments  

Key Takeaways

Packaging’s Disruptive One-Handed Opening

Presented by

Neil Kozarsky CEO & President