Packaging’s Disruptive One-Handed OpeningPackaging’s Disruptive One-Handed Opening Presented by...
Transcript of Packaging’s Disruptive One-Handed OpeningPackaging’s Disruptive One-Handed Opening Presented by...
Packaging’s Disruptive
One-Handed Opening
Presented by
Neil Kozarsky CEO & President
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Snapsil is a new market op0on in the dynamic realm of one-‐handed easy open packaging
The “snap” feature conveys many posi0ve a;ributes to consumers
Do not underes0mate the value of enhancing a consumer’s experience with a brand
Snapsil is commercially validated and will be a factor in many market segments
Key Takeaways
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Multi-task, more in less time
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THEN NOW
Packaging must align with a one-handed world.
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THEN NOW
Packaging must align with a one-handed world.
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THEN NOW
Packaging must align with a one-handed world.
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Source: Essentra Packaging Survey
Opening packaging is the key frustration.
81% said difficult to open or used
tool.
STUDIES SHOW: Consumers want convenient packaging
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Source: Packaging Matters™
STUDIES SHOW: Package attributes have impact
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Enhancing Experience Matters
COFFEE PHONE
SHOPPING BOX BEER
WATER
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An integrated ‘easy opening’ for single use portion packs
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One hand Easy Open action 1 Audible cue of
Freshness & Integrity 2 No Mess directed dispensing 3 Active & Involving
experience 4
Provides users easy portion control, enhanced experience
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Rapid Fracture Path Technology (RFPT)
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RFPT maintains thermoform material barrier properties
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Openings can be customized to application requirements
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Potential to REDUCE source materials
reduc'on in raw material energy Cradle to factory gate
62% reduc'on in raw material green House gas emission
49%
Segment Example Snapsil® Solution
Pack weight 7.9 grams
Pack weight 2.1 grams
VS
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Technology is validated with proven partners
Inline FFS Machine by MULTIVAC Four Years in Development Fully operational line at T.H.E.M.
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Customer Marketplace
Start to finish capabilities exist to support commercialization
Pack Design
Packaging Material Company
Machine Solution
Development & Contract Packaging
Snapsil Australia patented technology, royalties
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Proven go-to-market capabilities in place
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Crush Pack
4 Pack Bo:le Snap Stick
Stand up Bottle
Core range or custom design options available
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An expanding range of design options
Coffee Dairy Dry Foods Beverages Condiments Nutrition Dressings Confectionary Cleaning
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Broad application across multiple markets
Coffee Dairy Beverages Dry Foods
Condiments Confec'onary Cleaning Dressings Nutri'on
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SALAD DRESSINGS TOPPINGS
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COFFEE CONDIMENTS
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BEVERAGES
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CONFECTIONARY DRY FOODS
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DAIRY NUTRITION
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CLEANING
AND MORE
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Commercialization has commenced
USA & European launches during 2014
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Snapsil is a new market op0on in the dynamic realm of one-‐handed easy open packaging
The “snap” feature conveys many posi0ve a;ributes to consumers
Do not underes0mate the value of enhancing a consumer’s experience with a brand
Snapsil is commercially validated and will be a factor in many market segments
Key Takeaways
Packaging’s Disruptive One-Handed Opening
Presented by
Neil Kozarsky CEO & President