Post on 06-May-2015
Facebook: Terminology, Tactics and Best Practices
By Danielle BrigidaNational Wildlife Federation
brigidad@nwf.org@starfocus or @nwf
There are Over 100,000 non-profit Pages on Facebook
An average user is connected to 80 community pages, groups and events
Page, Group, Profile
Facebook Page• Must have an official rep as an admin• Communicates broadly (comments,
posts)• Posts and pages are available to
everyone • Anyone can “Like” your page • Admins post under the page name• Tabs and Insights are available
Facebook Group
• Closed space for small groups • Offer more privacy settings and options• Members must be approved or added
by other members• They are notified by default• Collaborate through chats, photo
albums, docs and group events• No insights or tabs available
Close Up On Groups:
Facebook Profile?
• Violates Terms of Service
• No analytics• Can’t test • They may not want to
friend you
Understanding Terminology• Status – Update your friends with links, photos, or info• Admin – person who runs a page or group.• Wall – Public messaging on your profile• News Feed – • Insights – Facebook page analytics• Tagging – Type the "@" symbol. Select the friend, page,
event, group or app you want to tag from the drop-down menu.
Engagement Tips
• Ask questions they can answer• Use @_name to mention other pages/people• Post colorful/interesting photos• Create a landing tab (using iframes)
Use Custom Audiences
Use Powerful Imagery and Ask Questions
Make Sharing Easy
National Wildlife Federation
Forest Justice Campaign
Certified Wildlife Habitat Page
Pay Attention to Audiences
Explore Causes on Facebook
Be Yourself
Understanding Impressions
Number of Views
# of people who viewed posts
People who commented and liked posts
Looking at Interactions
Track What You Need
Understanding “Liking” Behavior
Location and Referrals
Exploring User Data
Questions?
INTELLIGENT TWEETING
Danielle BrigidaNational Wildlife Federation@Starfocus or @NWF
www.prnewsonline.com
• Words• Location• Dates• Feelings • Links/RTs
Search:
Make Use of Saved Searches
Search for Key Words…
It allows you to be relevant
Find people to follow
• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
Directory: We Follow
Use Twitter Lists
Twitter Management Tools
• Cotweet• Tweetdeck • Hootsuite• Seesmic• Echofon• Snitter• Twitteriffic• Twhirl
Nonprofits on Twitter
Create a Twitter Petition
Measuring Twitter Impact
Tweet Stats
Other Free Measurement Tools
• Tweetscan• Twitstat• TweetBeep• Tweetmeme• TwitScoop• Tweet Cloud
• Twilert• Klout• Twittergrader• Twinfluence
And Hundreds More…
Don’t forget to Verify with Your Web Analytics
Build Out Your Profile
Questions
MAKING THE MOST OUT OF LINKEDIN
By Danielle BrigidaNational Wildlife Federation@starfocus or @NWF
Ways Nonprofits Use Linkedin
Join Your Company Page
Build Out Your Company Page
Check Out Your Page Analytics
Add Your Events
Join Many GroupsThey Increase Your Network
Post Jobs in Your Groups or Pay to Post
Keep Track of Careers
• Former Staff• Donors• Volunteers and Supporters
Inmaps.linkedinlabs.com
Explore Your Network
Tips for Maintaining a Group
• Don’t over post
• Be relevant
• Answer and ask questions
• Moderate comments and spam
Build Out Your Personal Profile
• Add a picture • Update your work section• Upload your existing contacts• Personalize your Linkedin URL • Use keywords that accurately describe you• Let other’s find you• Add and recommend people you meet• Post your skills
Use Applications
• Attract more members/donors• Use groups/events • Searching Linkedin• Be a part of a person’s Career Building
Questions?