Post on 24-May-2015
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Out Innovating The Innovators!
Michael J. Stickler
Today, Business is neither Stable
or Predictable!
…and it never will be
again!!!
Today, Business is about One Thing…
Customers:
Identifying, Acquiring and Retaining them!
What It Will Take to Keep Me As A Customer:
• Highly Customized Products• Very Personalized Marketing• Absolutely No-Excuses Service• Incredibly Rapid Change
Business Week August 28, 2000
Two Fundamental Rules!
Rule 1.
Take Care of the Customers!
Rule 2.
Solve the Problems that make Rule 1. Difficult!
“Empowered People Take
Care of Customers!”
To Empower People you must turn them
ON!!
NOT TURN THEM
OFF!
Empowered People are Naturally
Innovative!
“If it’s not broke don’t
fix it…”
“Continuous Improvement is the way to
Go…”
Continuous Improvement is
getting a little bit better every day!
“Continuous Improvement is a Waste of
Time!!!”
At best… Continuous
Improvement will keep you
competitive?
Being competitive means… that
Customers still have a choice… and it may
not be doing business with you!
Innovation is about being
DOMINATE!!!
Innovation is the COOL STUFF that when you see it you say WOW!!!
I sure wish that I had thought of that!
Innovation is transformational and substantial not incremental!!
Continuous Improvement is
Innovations Worst Nightmare!
Why? Simple! The time that you spend working
on Continuous Improvement is time
that you can’t spend on Innovation!
Continuous Improvement
is too SLOW!!!
In order to DOMINATE you must do things in a significantly different
manner than your competitors, especially
in the eyes of your customers!
“There is no use in trying,” said Alice. “One can’t believe impossible things.”
“I dare say you haven’t had much practice,” said the Queen. “When I was your age, I always did if for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”
Alice in Wonderland by Lewis Carroll
You must over come the dominate
influence of Kindergarten!
The problem is seldom getting new, innovative ideas into your mind, but rather how to get the old ones out!
Innovation requires learning how to forget!
Forces For Change:
• A Powerful Champion• Regulation• Technology• Crisis
•RevolutionRevolution
You must create a culture (Revolution)
where it is natural for People to be Empowered!
Innovation will not happen in a… low-trust, bottlenecked communication, six-layer organization!
A Basic Assumption“With Every Pair of Hands . . .”
“. . . You Get a Free Brain!”
Robby Stewart
INFORMATIONmeans
EMPOWERMENT
AUTHORITY
means
EMPOWERMENT
Taking Care of Customers
means
EMPOWERMENT
PROBLEM SOLVING
means
EMPOWERMENT
“WASTOLOGY”
The Science of Waste Identification!
“When the waste becomes bad enough, the waste is no longer in the
company……
the company is the the company is the waste”waste”
We must reach a universal understanding of what
waste is!
““waste does not process waste does not process anything, nor does it add anything, nor does it add
value”value”
Typical BusinessNon-Value Added versus Value Added
Non-Value Added 70%
Value Added 30%
Non-Value Added = Waste + Cost Added
EE05d 38
Improvement!!!Superficial
versus
Fundamentalversus
Earth Shattering
A Problem Occurs!Superficial Improvement
“For the time being, lets do this…”
“Now you know we’ve got to…”
“We’ve been doing it like this…”
“No one has objected to the way we do this.”
A Problem Occurs!
Fundamental Improvement
Problem Gets Solved Eventually
A Problem Occurs!
Earth ShatteringProblem Gets Solved
NOW!
True and Complete Problem Solving Requires
Innovation Daily! So Start…
NOW!
“Start out fast…Keep trying to pick up speed…
leave skid marks.”
“You need Radicals, Rebels, Revolutionaries, people who howl at the
moon.”Tom Peters 1995
Innovation RulesRule 1. Set Very Unreasonable ExpectationsRule 2. Continuous Business Re-DefinitionRule 3. A Passion and a CauseRule 4. Listen to Voices from Different PlacesRule 5. Talent Talent Talent
Rule 6. Experiment, Try Really COOL StuffRule 7. Divide Spin Divide Spin DivideRule 8. Everyone must have a StakeRule 9. Be an Extremist at EVERYTHING!!
INNOVATE
or
DIE!
Remember…If you do more of the same things-expect more of the same results.
If you want different resultsIf you want different results-you have to do things different.-you have to do things different.
If you want significantly different results If you want significantly different results
-you have to do things -you have to do things significantlysignificantly different!different!
If your not trying stuff, if your not doing different
things, your odds of being able to determine if
something will work is
ZERO!
“Never be afraid to try something new,
remember the Ark was built by amateurs and
the Titanic was built by professionals.”
Unknown
You Can Always Serve As A
Bad Example!
Also Remember,You Are Never A Complete
Failure…
Be an Innovator, Create A New Revolution…
Every Day!
What Are CEO’s Thinking?Five years from now, here is what CEO’s think they will
look back on as their most important decisions for success;
Get and Retain Talent…………………………26%
Execute Business Plans Well…………………...22%
Focus on Serving Customers Better…………..19%
Form Alliances and Partnerships……………...19%
Empower People Through Shared Vision…….19%
USA Today 5/3/01
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