Out Innovating The Innovators!

Michael J. Stickler

Today, Business is neither Stable

or Predictable!

…and it never will be

again!!!

Today, Business is about One Thing…

Customers:

Identifying, Acquiring and Retaining them!

What It Will Take to Keep Me As A Customer:

• Highly Customized Products• Very Personalized Marketing• Absolutely No-Excuses Service• Incredibly Rapid Change

Business Week August 28, 2000

Two Fundamental Rules!

Rule 1.

Take Care of the Customers!

Rule 2.

Solve the Problems that make Rule 1. Difficult!

“Empowered People Take

Care of Customers!”

To Empower People you must turn them

ON!!

NOT TURN THEM

OFF!

Empowered People are Naturally

Innovative!

“If it’s not broke don’t

fix it…”

“Continuous Improvement is the way to

Go…”

Continuous Improvement is

getting a little bit better every day!

“Continuous Improvement is a Waste of

Time!!!”

At best… Continuous

Improvement will keep you

competitive?

Being competitive means… that

Customers still have a choice… and it may

not be doing business with you!

Innovation is about being

DOMINATE!!!

Innovation is the COOL STUFF that when you see it you say WOW!!!

I sure wish that I had thought of that!

Innovation is transformational and substantial not incremental!!

Continuous Improvement is

Innovations Worst Nightmare!

Why? Simple! The time that you spend working

on Continuous Improvement is time

that you can’t spend on Innovation!

Continuous Improvement

is too SLOW!!!

In order to DOMINATE you must do things in a significantly different

manner than your competitors, especially

in the eyes of your customers!

“There is no use in trying,” said Alice. “One can’t believe impossible things.”

“I dare say you haven’t had much practice,” said the Queen. “When I was your age, I always did if for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”

Alice in Wonderland by Lewis Carroll

You must over come the dominate

influence of Kindergarten!

The problem is seldom getting new, innovative ideas into your mind, but rather how to get the old ones out!

Innovation requires learning how to forget!

Forces For Change:

• A Powerful Champion• Regulation• Technology• Crisis

•RevolutionRevolution

You must create a culture (Revolution)

where it is natural for People to be Empowered!

Innovation will not happen in a… low-trust, bottlenecked communication, six-layer organization!

A Basic Assumption“With Every Pair of Hands . . .”

“. . . You Get a Free Brain!”

Robby Stewart

INFORMATIONmeans

EMPOWERMENT

AUTHORITY

means

EMPOWERMENT

Taking Care of Customers

means

EMPOWERMENT

PROBLEM SOLVING

means

EMPOWERMENT

“WASTOLOGY”

The Science of Waste Identification!

“When the waste becomes bad enough, the waste is no longer in the

company……

the company is the the company is the waste”waste”

We must reach a universal understanding of what

waste is!

““waste does not process waste does not process anything, nor does it add anything, nor does it add

value”value”

Typical BusinessNon-Value Added versus Value Added

Non-Value Added 70%

Value Added 30%

Non-Value Added = Waste + Cost Added

EE05d 38

Improvement!!!Superficial

versus

Fundamentalversus

Earth Shattering

A Problem Occurs!Superficial Improvement

“For the time being, lets do this…”

“Now you know we’ve got to…”

“We’ve been doing it like this…”

“No one has objected to the way we do this.”

A Problem Occurs!

Fundamental Improvement

Problem Gets Solved Eventually

A Problem Occurs!

Earth ShatteringProblem Gets Solved

NOW!

True and Complete Problem Solving Requires

Innovation Daily! So Start…

NOW!

“Start out fast…Keep trying to pick up speed…

leave skid marks.”

“You need Radicals, Rebels, Revolutionaries, people who howl at the

moon.”Tom Peters 1995

Innovation RulesRule 1. Set Very Unreasonable ExpectationsRule 2. Continuous Business Re-DefinitionRule 3. A Passion and a CauseRule 4. Listen to Voices from Different PlacesRule 5. Talent Talent Talent

Rule 6. Experiment, Try Really COOL StuffRule 7. Divide Spin Divide Spin DivideRule 8. Everyone must have a StakeRule 9. Be an Extremist at EVERYTHING!!

INNOVATE

or

DIE!

Remember…If you do more of the same things-expect more of the same results.

If you want different resultsIf you want different results-you have to do things different.-you have to do things different.

If you want significantly different results If you want significantly different results

-you have to do things -you have to do things significantlysignificantly different!different!

If your not trying stuff, if your not doing different

things, your odds of being able to determine if

something will work is

ZERO!

“Never be afraid to try something new,

remember the Ark was built by amateurs and

the Titanic was built by professionals.”

Unknown

You Can Always Serve As A

Bad Example!

Also Remember,You Are Never A Complete

Failure…

Be an Innovator, Create A New Revolution…

Every Day!

What Are CEO’s Thinking?Five years from now, here is what CEO’s think they will

look back on as their most important decisions for success;

Get and Retain Talent…………………………26%

Execute Business Plans Well…………………...22%

Focus on Serving Customers Better…………..19%

Form Alliances and Partnerships……………...19%

Empower People Through Shared Vision…….19%

USA Today 5/3/01

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