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1. Find a product that improves people’s lives

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This could be anything that:

a) Solves a known problem for some people (it does not necessarily need to be something that helps the entire world. Focusing on a niche is often enough )

b) Creates an opportunity through your product (allows people to do new things or even old things in a better or easier way)

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2. No need to shout! Just know who to focus on.

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Focus on people that want/need what you are selling.

Research about:

• Who your ideal client is• How not having your product effects

their lives and how your product would improve their lives and make them feel better

• How to reach these people online• How to present your product with

them in the right manner and at the right time

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3. Package your product smartly

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An offer they cannot refuse.

Create a package that:

• Clearly provides the value your customer is after

• Has the right price (not necessarily the cheapest)

• Is very straightforward for your customers to understand and buy

• Does not require you to waste time and money unnecessarily to deliver

4. Take your product online

Select the best way to take your business online.

A good web solution should:

• Clearly communicate the value of your product to your visitors

• Allow you to directly “achieve goals online” and track performance

• Allow you to capture business leads and build a mailing list

• Cater for different browsers and devices

5. Reach your target audience

Consistently put your value in front of the people who need it

Some powerful mediums are:

• Blogs• Social Media• YouTube• SEO• Networking• Paid Advertising

5. Reach your target audience

6. Track and Optimize Performance

5. Reach your target audience

Monitor and optimize:

• The amount of people visiting your website

• How useful they are finding your content

• Which marketing channels are working and which are not

• Which types of clients are most profitable

• And so much more...

“If you can't measure something, you can't manage it” – Peter Drucker

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